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1.

Company's area of activity:

Retail trade in donuts, croissants, street food.

2.

Target audience:

Individuals (retail)

Companies (organizations) (wholesale)

Wholesale and retail

all

3.

Customer age groups:

Under 18

18-25

25-40

40 and older

From young to old

4.

Brief information about typical customers:

geographic – country, region, city.
demographic - age, gender.
psychographic - social class, lifestyle, personality type.

Almaty

5.

Positioning of the company's products or services:

Innovative, classic, others

Teenage

6.

What price range do the company's services or products fall into:

Below average, average, above average, expensive.

Above average

7.

Idea:

What could be the idea of the name – the quality of the company, product, or service (for example, quality, speed of execution), examples of proposed products or services, anything else

The idea should be about the clarity of the brand. When looking at the name – it should be immediately clear that the company sells donuts.

8.

What is required from the name:

Tradition, creativity, modernity.


9.

Type of information presentation:

Corporate style, strict style, entertaining style, comprehensive solution.

Entertaining

10.

Imagine that the name is a musical piece.
What genre would you classify it as?

Opera

Classical

Pop

Rock

Electronic

Pop

Technical aspects

11.

Language of the name:

  • Russian
  • English
  • Russian and English
  • Other

Both Russian and English versions are welcome

12.

Number of words in the name

1-2

13.

Examples of names that are liked

Can be from outside the thematic area, based on what criteria they were evaluated.

Mamma Mia – easy to pronounce, memorable.

Vanilla

Twist

Baursaks

14.

Examples of names that are disliked

Can be from outside the thematic area, based on what criteria they were evaluated.

Turkish brands – Mister Doner, Black Star

15.

Competitors

Which names do you consider successful, and which do you not.


Domino Donuts, all donut companies

16.

Additional information

Your special wishes for the name

  1. It should be an easy, memorable name