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Company Name:

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Company Activity: 

Development and assembly of gaming computers in the mid and premium segments 


Description of Product/Service Categories:  

Gaming computers with unique design and customization for the client 

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Distribution Channels and Sales Geography:  

Website TELEMART.UA, offline showrooms in cities of Ukraine 


Target Audience Portrait:  

Millennials (20-34 years old), with medium-high income, predominantly male (70 to 30 ratio), with higher education (according to statistics 7 out of 10), mostly married (65%), with an active civic position (67%).

Audience Interests: Computer games, sometimes computer hardware, esports, streaming, cosplay;

Audience Desires: To kill time, disconnect from reality, relax, get a sense of adrenaline and victory, a way to spend time with friends, try something new


Specify the object for the slogan (company / product / service)?  

Company and product


Describe the main competitive advantages of the object:  

We focus on the appearance of the PC, creating a unique style that will distinguish the devices from competitors.

Uniqueness of PC design through:

  • Custom cables;
  • Magnetic overlays (available in configurations);
  • Lighting and customization of lighting;
  • Unique water cooling contours in expensive models.

Personalization:

  • All PCs have personal engraving on the case (nickname of the consumer);
  • Personalization of "wallpapers" and other system elements under the player's nickname.


What idea should the slogan contain: 

The slogan should convey the brand's area of activity, and after the first reading, there should be an understanding of what EVOLVE represents and what products it offers


Language of Writing:  

Ukrainian language


Provide any additional information you consider important.  

Examples of slogans that were previously used:

  • Computers for victories
  • The evolution of your PC