A competition has been organized for naming what? A shopping center. The shopping center has 3 floors, a total area of 4,500 m2 (photo attached), and it is planned to have a network of similar shopping centers under a single brand in the near future.
Company's area of activity: Leasing of retail spaces
Target audience profile: located in an area of low-rise buildings with above-average income levels.
Existing or proposed positioning: A modern shopping center for modern people - something along those lines.
Main competitive advantages of the company: New building, absence of major players nearby, no cinemas, expensive engineering works, consistent design, quality workmanship and finishing materials, location along the main highway leading out of the city.
Is there a creative concept (what should the name signify)? No concept. It is preferable to support the style of the building: a modern, understandable, easily memorable name.
What should be reflected in the name? Status, prestige, so that it cannot be associated with anything funny or offensive (like ZARA - short and without declensions).
- prestige
- dynamism
- modernity
- innovation
Is it allowed/welcome to tie the name to the surname/name of the owner, the area of activity? Yes, possibly to the names of family members of the owner and the activity. It is possible, but not necessary, for the name to somehow "see" the names of family members in a mysterious way, but not overtly, rather delicately.
These names can be included if it looks good: Madina, Dina, Sultan, Sakanov
Can the name be a neologism (new form)? - yes. It is preferable for it to be unique.
Which words and phrases are better not to use? - Star, gallery, luxury, gold, and other clichés.
Language of writing: Latin script, international.
Number of words in the name: 1-2. Two short words within 4-6 characters or one medium-length word within 7-8 letters.
Is trademark registration planned? - yes. mandatory.
Will a domain registration with the chosen name be conducted? - yes.
Should the domain name exactly match the name in English letters? - not critical, the main thing is that it is available.
In which domain zones is registration planned? - .kz
Are you considering the possibility of purchasing a premium domain? - no.
