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Company Name: Nobi


Company Activity: production and sale of premium quality children's construction sets


Product/Service Description: construction set for education, recreation, and harmonious development of children from 2 years old


Target Audience Profile: Children from 2 years old and their parents.


Sales Regions: CIS countries, Europe.


List the nearest competitors: Lego, Megabloks  (our construction set is 100% compatible with these brands while the quality is on par with Lego  and better than Megabloks. In addition to competition, the NOBI construction set is a quality addition to the construction set that the child already has at home.)


Describe the main competitive advantages: The brand is less than a year old, and we have already achieved cube quality on par with the market leader (Lego). Competitive price – the market leader's (Lego) price is twice as high. The NOBI construction set is compatible with analogs  and will fit with what the child already has at home. The "PRO" sets allow purchasing the sizes of cubes in the colors and quantities that the buyer needs. In the "PRO MIX" set, you can assemble a figure from 110 cubes, which can be reassembled into smaller ones – maximum development.


Product Description: Our product is a plastic construction set for children aged 2 to 7 years.
Compatible with analogs (lego, mega bloks, etc.). The quality of the cubes is on par with the market leader (Lego) and better than others. The sets are aimed at the child's development during play.
Production is located in Hungary, and we mold the cubes from ABS plastic using the latest generation German equipment. There are European and Ukrainian certificates.
The construction set is safe for children of any age, it can be chewed, cannot be swallowed, and the corners are rounded.


Brand Name on the Product: Nobi


Price Segment: 300 UAH - 1000 UAH


Duration of Product Presence in the Market: 3 months


Advantages of Our Product: Quality – the highest quality product on the market (on par with Lego, we strive to be better). Safety –  the construction set is safe for children of any age, it can be chewed, cannot be swallowed, and the corners are rounded. Development – the sets are maximally aimed at the child's development during play (PRO sets, which do not have instructions, develop creativity, improvisation, and independent problem-solving, the slogan on the box is "Think Bigger" – think wider, think bigger).


What are the benefits of purchasing the product? Safety of play – the child can be left unattended. The buyer receives the best quality at a price lower than the market. Compatibility of all sets with each other.


Is the packaging being created for the first time or do you have an existing option? There are several existing options, and the ready ones can be viewed on the website http://www.nobi.toys/


Formulate the main task of the packaging design: We are interested in a new vision for the packaging of the children's construction set, possibly not only the design but also the format itself.


Style in which the packaging should be executed: None


Basic Colors: None


What information must be included on the front of the packaging? Logo, as it is now, in a red square, in the same place. Name of the set (if any) as in base and in PRO


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? The bottom of the box needs to leave space for contacts and certificates.


In what format do you want to receive the source material?

– pdf

– ai

– jpg (up to 5 MB)


At the moment, we need a design for the Airport set.

The figures that will be in these sets are attached.

Unfolding of the existing set:

https://drive.google.com/open?id=1AHTVgbzd8mWwgOgex1oXuFVXQWgyPgng

We will also consider ideas that go beyond this packaging.

Besides the winner, the best 4 designers will receive a financial reward of 500 UAH each.
Applications6