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Company Name:  Clewear

Company Activity:  Clothing and goods brand for children (ages 0-14).

Product/Service Description:  clothing, educational toys, mobile applications, as well as products for moms.

Target Audience Profile:  children aged 0-14, moms, parents.


What must be taken into account when creating the logo and character: 

  • unisex brand 
  • unique design, not copied from copyrighted resources
  • the logo should be minimalist, in a "circle", including a character representing the brand - an animated animal, bird, or little person
  • what the brand symbolizes: joy, happiness, creativity and imagination, an active and talented baby/child, benefit for the child and the planet (use of natural materials), physical health - for dancing, playing, active leisure
  • colorful, bright, musical children's/animated
  • for example, Mickey Mouse representing Walt Disney, SuperMario, McDonald’s, etc.


Closest Competitors:  https://www.google.com/search?q=brands+baby+clothing&safe=active&hl=en-GB&sxsrf=ALeKk03kS2aLuif5st7rC-CNMSaxCFukvQ:1608229708448&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjZsfTD0tXtAhUuaRUIHaGUBVAQ_AUoAnoECAMQBA&biw=1440&bih=789


Main Competitive Advantages:  natural materials (focus on nature, eco-friendly fabrics), colorful and creative designs, toys and applications that develop the child's talent.


What elements should the logo consist of? 

  • from the brand name and graphic element
  • we consider your proposed designs individually.


What word or phrase will be used in the logo?  The word "Clewear" and/or character 


Should the logo be bilingual or trilingual?  Original English


If the company has a slogan or tagline that needs to be added to the logo?  Not mandatory, but preferable: "What makes you special".


I will be happy to answer your questions. Thank you!
Updates
Update #1

Dear creative professionals, 

A few details for clarification regarding the project:

 - the logo should be simple and concise from a graphic point of view - easy to read, not too bright;

- it is important to convey the feelings and experiences that parents and clients have - the brand should demonstrate trust, love for the client and the planet, indicating that it is a completely personal natural brand (use of recycled materials, charity, love for family and nature);

- the logo should be easy to print on clothing and other accessories.

- examples of successful brands are attached.

Thank you and good luck to you! 

Olga image

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23 December 2020, 10:21
Update #2

Important update: the trademark is protected. If it makes sense from a creative point of view, please use the symbol ® in the digital design of the logo.

Thank you very much in advance! 

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23 December 2020, 10:46
Update #3

Dear designers,

In the process of working with you and analyzing feedback, we are adding more details about the desired final result. Please ask your questions, because at this stage, we can only share our vision and expectations. In your hands are creative ideas and digital tools.

What we envision/expect: 

1. Warm and vibrant tones.

2. 100% uniqueness.

3. Brand representation - aesthetics, quality, creativity, nature, inspiration, individuality, ecology, confidence.

4. Would you choose this brand/logo for your children?

5. Does this logo have an emotional «WOW-effect»?


What elements should be included in the design:

- nature, plants

- rainbow

- animated characters: little people and animals (unisex).

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23 December 2020, 17:14
Update #4

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23 December 2020, 20:37
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