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For which object is the design being ordered in this competition?

Children's toy in the shape of a pen. 


Company name:

myWhy


Company's area of activity:

Creation of children's products. Toys, literature, etc. 


Distribution channels and sales geography:

Online and offline. Ukraine


Target audience portrait:

Children aged 2 to 9 years who love to explore the world and learn to read.


Do you have a logo, corporate identity?

Logo


Is it necessary to use them in the design?

Yes


Target audience of the item / product or finished product of the design item:

For children aged 2 to 9 years (possibly a bit older). The main percentage is the age from 4-7 years.

 

Style of the design item: (remove unnecessary points)

  • minimalism
  • ergonomics
  • unisex (no separation into pink for girls or blue for boys)


Describe the design object in detail:

  • material: plastic, soft touch plastic
  • exact dimensions: 160mm x 25mm x 25mm (approximately)
  • colors and shades: unisex (yellow, green, lilac, orange, white)
  • are there any special technical requirements: The pen must be ergonomic. It should be taken into account that there will be a built-in battery, board, etc. Therefore, the design should consider the weight distribution, the grip of a small child's hand, so that there is no top heaviness, etc. 


Preferred color scheme:

Suggest your options, but something modern, in a unisex style. Yellow with green and white, lilac with blue and white, etc.


Are there mandatory graphic and text elements to be used?

Yes, the logo and name must be placed on the pen. They can be in slightly different places.


Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg, etc. format or do they need to be developed?

Yes, the logo is provided. 


Show some examples of product lines whose design is close to your style:

Examples are attached.


Specify what exactly you like about their design:

Competent use of every millimeter of the product. 


What should not be used when developing the design of the item?

Do not make the pen in the shape of various animals, etc. It should primarily be a practical product. Convenient and reliable. 


In what format should the source files be provided?

In any format convenient for you, as long as it can be used to develop a full 3D model. 


Provide any additional information you consider important.

The pen should have the following functional buttons:

1. Power On-Off as a single button

2. "Home" button

3. "Play" button

4. "Forward" button

5. "Back" button

6. Volume + button

7. Volume - button

8. "Rec" recording button 

9. Switch toggle between built-in recordings and those recorded by the "Rec" button

The last 2 buttons should be placed in a location that excludes accidental pressing. They will be used by parents and very rarely. They should not distract the child and he should not press them much. 


There should also be:

  • A speaker facing the child. Not from the back, not from the side, not from above. 
  • Headphone jack (3.5mm)
  • MicroUSB port 
  • Microphone hole
  • Stylus at the end of the pen
  • LED backlighting for main buttons
  • LED charging status (charging/charged)
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