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Purpose of developing the label: 0.33 bottle soy drink


Product description for which the label is required: Soy drink (Milk)


Company name: Jack Soy


Company activity type: Distribution, import


Description of product/service categories:  Food products


Distribution channels and sales geography: Retail, Ukraine (sales start in Kyiv)


Target audience profile: Men/women aged 21-45


Existing or proposed positioning: Healthy eating


Closest competitors: Alpro, Green Cow, Soja, Natumi, Lactosoy, Nature Green, Joya, Orasi, Sojade


Main competitive advantages of the company/product: 

  1. Pure composition: water, soy and water, soy, sugar. 
  2. Place of manufacture - the homeland of soy milk Taiwan  
  3. Increased product density  


Brand name on the product: Jack soy


Product price segment: Below average 


Duration of product presence in the market: New product 


Advantages of your product: Price/quality ratio


What are the benefits of purchasing the product? A complete alternative to animal milk for vegetarians, those fasting, and those who are lactose intolerant


Is the label being created for the first time or do you want to update an existing one? For the first time 


If the label is being developed for a specific packaging format, please specify the label dimensions: 81*222


If a label template is being developed, list the formats to which the design concept will subsequently apply: To all


Formulate the main task of the label design: Attractiveness - positioning


Style in which the label should be executed: Free


Base colors: White, blue, green, yellow


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Soy pod, sun, smile 


In what format do you want to receive the source material? For printing 


Please provide any additional information you consider important.                                                             The main mandatory text content will be sent additionally