Company Name: RESTO-PRESTO
(Our website RESTO-PRESTO.COM.UA)
Company Activity: fast food delivery service
Description of Product/Service Categories: pizza, sushi, wok, snacks, drinks.
Distribution Channels and Sales Geography: Odessa
Target Audience Profile: children, young people, and middle-aged individuals.
Closest Competitors: SMILE food, Cappi, Vilki palki, Sushi Boss.
Main Competitive Advantages of the Company:
Cheaper, large portions, tasty.
What elements should the logo consist of?
.from the brand writing and a graphic element.
Text in Ukrainian, logo in English.
What should be depicted in the logo?
approved company logo
Is the logo being created for the first time or is it being recreated (rebranding)?
Rebranding.
Indicate if it is necessary to maintain continuity of the logo (features of the previous one are recognizable in the new logo).
Yes, maintain.
Are there basic colors or a preferred color scheme?
Currently, we have: grass green, red, black, white, brown. The color scheme can be expanded, but it should match the logo.
What should the logo be like?
- simple, concise
- bright
- carefully drawn images with detailed small elements, etc.
- dynamic
- modern
- childish / cartoonish
- abstract
Which brand do you consider successful in this category of goods or services, and why?
I will provide below photos of works that I liked
For which media should the corporate identity be developed?
- Fries/nuggets box
- business card
- Pizza box (kraft base)
- Sushi bag (kraft base)
- Sushi packaging (single 14*9*h=5cm, double 21*9 h=5 cm)
- wok box
- lemonade sticker (make a round sticker for a 0.5 l bottle)
- courier bag 32*32, h=40 cm
- Bag T-shirt 28*43 (indicated considering handles)
- Sushi sticks (kraft base)
- paper cups (can be kraft base) 110, 170, 250, 340 ml
- shawarma bags (kraft)
- courier booth
- vehicle branding
- employee uniform - T-shirt with logo on the front and back (currently we have a red T-shirt)
In what format do you want to receive the source material?
Corel or Photoshop, and JPEG.
Provide any additional information you consider important.
an interesting colorful style is needed, where the kraft packaging should use no more than 2-3 colors, it is essential to work on the side parts of the packaging with a transition to the front part to make the design more interesting.
The rest of the packaging - wok, card for sushi, for fries can have any color scheme as it is printing.
Here is the link to our current layouts:
https://fex.net/ru/s/beozeaf
Attached files photos are examples that I liked in terms of design.
