Company Name: KONORS
Attention! The attached files contain photos of the box EXCLUSIVELY for understanding the form factor and how the box will open. The color scheme is required according to the brand book (attached to the contest)
Company Activity: men's footwear creation
Product/Service Category Description: collection development, shoe manufacturing, distribution
Distribution Channels and Sales Geography: Ukraine, sales department
Target Audience Portrait: men aged 20-50
Existing or Proposed Positioning: brand book, in the attached archive
Closest Competitors: we do not rely on competitors
Main Competitive Advantages of the Company:
- huge model range (1200 models per year + sizes)
- production in Ukraine
- genuine leather (on leather products)
Product Description for Which Packaging is Being Developed:
- men's shoes - here are some models: https://drive.google.com/open?id=1OVu_w7uZMSF4fpZHQEMt58fwdQ28n5fW
Brand Name on the Packaging: KONORS (see brand book)
Price Segment: medium+
Duration of Product Presence in the Market: 23 years +
Advantages of the Promoted Product:
- modern manufacturing processes give us product quality
- fully owned production lines
- quality and (where applicable) natural materials
- huge selection of models
What Benefits Does the Customer Get from Purchasing the Product?
- reliable and stylish shoes
Is the Packaging Being Created for the First Time or Is There an Existing Option?
- there is an existing one, but we will not rely on it as the material of the box is changing
List the packaging formats to which the developed design concept will subsequently be applied:
- box (I will show the shape in the attached files - but do not pay attention to the color at all - as the color scheme is EXCLUSIVELY IN THE COLORS OF THE BRAND BOOK)
Formulate the main task of the packaging design:
- a beautiful cool box )
- conciseness, style combined with minimalism
- adidas and NB will copy us
Style in Which the Packaging Should Be Executed:
- a pleasant box that you want to hold in your hands
- matches the logo and its individual element
- colors according to the BRAND BOOK (there are only three colors - red, black, white). Gray is allowed.
- As part of the box design element, you can use part of the logo design element - the letter R with perforation
- duplication of the logo on the box edge, on some sides, on the lid
- conciseness, style combined with minimalism
Base Colors: see brand book
What Information Must Be Indicated on the Front Side of the Packaging?
- brand name
- brand slogan - see brand book (+ duplication in Ukrainian according to Ukrainian law)
Are There Mandatory Graphic and Text Elements to Use (photos, texts, images, drawings)? - See brand book
In What Format Do You Want to Receive the Source Material?
- at the first stage, visualization of the future box
- at the second stage, with the chosen winner, we make edits and additions
- at the third stage, the performer receives the layout (template) from the box production - and makes the original cutting of the future box, which will go for a control print and subsequently for printing
Provide Any Additional Information You Consider Important
- carefully study the brand book
- carefully study some shoe models presented here https://drive.google.com/open?id=1OVu_w7uZMSF4fpZHQEMt58fwdQ28n5fW
- next to the logo, place the registered TM sign
- carefully read the text above again 🙂
- may talent be with you )
