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Purpose of developing the label:  

for a coffee package

Company name:  

Coffee Nero  

Company's line of business:  

Coffee roasting services and sale of finished products under its own brand

Product/service description:  

Roasted coffee beans

Distribution channels and sales geography:  

Markets and non-chain stores in Ukraine

Target audience profile:  

Men and women aged 25-50

Existing or proposed positioning:  

Quality coffee in a strict design

Closest competitors:  

Gimoka, Aroma Nero, Bellini, Leonardo, UCC Extra Crema

Main competitive advantages:  

Direct importer of raw materials

What elements should the label consist of? 

  • from a branded writing or graphic element: the letter N


What word or phrase will be used in the label's logo?  

only the letter N


If the company has a slogan or status line that needs to be added?  

no 

What needs to be changed on the label?  

only the letter N

Is the design of the letter N being created for the first time or has it existed before and is currently being recreated (rebranding)? 

for the first time


Are there basic colors or a preferred color scheme?  

There are three backgrounds: 1) Gold - Brown letters;  2) Brown background - Gold letters; 3) Black background - Gold letters


The design of the letter N can be one of: 

  • simple, concise
  • minimalistic
  • monochrome (Brown on Gold package and Gold on brown and black packages)
  • bright
  • three-dimensional elements (not mandatory)
  • image-based, status-oriented
  • dynamic
  • modern
  • technological


Which brand do you consider successful in this category of goods or services, and why?  

the letter N is well played in the Nespresso logo 


Provide any additional information you consider important.  

This letter should be located at the top of the package inside the yellow stripe (Premium Collection) instead of the square with the bean.

The style of the letter N should be such that the main inscription Coffee Nero, after refinement, can be harmonious with this letter N. In case of a style change, please also adjust the inscription Coffee Nero accordingly.
Applications2