Contest translated automatically. Log in or register, to view the original

Company Name: Roofing-Facades


Company Activity: Leaflet for a specific service "mechanized snow removal"


Product/Service Description: Mechanized snow removal with snow removal machines


Distribution Channels and Sales Geography: Targeted distribution to mailboxes of the target audience within the city and district, advertising posts on Facebook with local targeting for the city and district


Target Audience Profile: residents of private houses aged 40 and over, predominantly women, owners of areas needing snow removal (parking lots, adjacent territories, pedestrian paths)


Existing or Proposed Positioning: none


Closest Competitors: none


Main Competitive Advantages: arrived and removed snow upon a phone call


Do you have a logo, corporate style? yes


Is it necessary to use them in the design of the leaflet / flyer? yes (logo in attached files)


Specify the format of the leaflet / flyer: 99*210 vertically (1/3 of A4 sheet)


Should the layout be single-sided or double-sided? double-sided


What type should the leaflet / flyer be: 

  • advertising
  • informational


Contact information to be included on the flyer:

  • company name
  • product / service name
  • phone
  • messengers
  • email


Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg formats, etc., or do they need to be developed? Images will need to be sourced from stock photo sites or use your own if available. Ready to pay for the purchase.


Show a few successful examples of leaflets / flyers in your opinion: haven't seen anything suitable yet


In what format should the source files be provided? PSD in layers


Provide any additional information you consider important. 

The main message of the leaflet is to show the pain and suffering of shoveling snow and the happiness bordering on ecstasy from using the snow removal service with snow removal machines. Both images should be placed on one side of the leaflet and evoke an irresistible desire to use the service. The attached files are merely examples of my vision. They do not need to be used, especially since their quality is not suitable for the task. As an option, a man lying exhausted on a snowdrift can be used in the design (naturally in good quality) with the caption "Is shoveling snow by hand 'killing'?" A man with a broken shovel is also an interesting character. If it were winter, I would take the necessary shots myself, but the leaflet is needed now. 

The second image on the front side symbolizing happiness should occupy a larger area than the previous one and contain a man or woman operating a snow removal machine (examples in the attachment) and a call to action (for example: call right now, etc.). Humor, sarcasm, and creativity in the design are highly WELCOME))).

On the back side, some concise advertising text, logo, and a large phone number without any "water," a link to the Facebook page and website. Possibly in horizontal orientation. Above or below the number, icons for WhatsApp, Viber, Telegram, Vodafone - a single number for everything. There may also be another number for Kyivstar.

If you need additional information, write in the Contest Discussion.
Applications6