For which product do you need to develop packaging? Backpack
Product description for which the packaging is being developed: Detailed product information at the link - https://www.kickstarter.com/projects/pleatpack/pleatpack-the-most-functional-urban-tech-backpack-0
Description of product/service categories: outdoor products
Distribution channels and sales geography: USA, Canada, Europe, Singapore, Japan, Hong Kong
Target audience portrait:
Male, 24-56 years old. Frequently uses a laptop. Either an office worker or a freelancer.
Often travels - the backpack is excellent for this.
For him, quality and presentation are more important than cost. He has an expensive laptop, important documents in the backpack - he needs protection from thieves. He is modern, functionality and design are important to him.
Closest competitors:
Brand name on the packaging: PleatPack - The Most Functional Anti-Theft Backpack Ever
Product price segment: Average market price, closer to expensive: $130-180
Advantages of the promoted product:
- Unique Anti-Theft Solution
- Unique Expandable System
- Unique Magnetic Closure
- Unique Thin Design
- High quality YKK zippers and plastic hardware
- 10 other design features
Is the packaging being created for the first time or is there an existing option? The packaging is being created for the first time.
Formulate the main task of the packaging design:
We will use a 4-flap brown cardboard box (example attached).
Box dimensions: 45 cm x 32 cm x 13 cm. Opening of the box from the shorter side.
It is necessary to develop a print design for the box and tape. The backpack will be packed in this bag, which in turn will be in the cardboard box.
All inscriptions in English.
Style in which the packaging should be made: Follow this link to see examples of packaging that are liked - https://www.pinterest.com/dhriadunov/упаковка/
Base colors: One print color (presumably black. But if there are other ideas - welcome).
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)?
On the cardboard box, it is essential to display the main feature of the backpack - expansion. For this, the attached drawings can be used.
List the main advantages of the backpack described above,
indicate "Made in Ukraine" (preferably in the style of Ukraine NOW),
write "Black" and "Grey", and next to them a square, crossed out with a marker that will clearly indicate which color the backpack is inside.
International postal employees should see on the box the symbols "fragile item", "do not expose to moisture" and the dimensions of the box (example of symbols attached).
On the box, it is preferable to place in small font (do not emphasize this) the inscription: "Created thanks to our Kickstarter & Indiegogo backers".
Check our Kickstarter and Indiegogo pages. Perhaps an idea will arise about what else can be indicated on the box.
In what format do you want to receive the source material?
A format that the printing house can use for printing on boxes is required. Presumably, this is Corel Draw.
