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For which product do you need to develop packaging? Three sizes of packaging for sushi sets (the only difference is in the sizes)


Product description for which the packaging is being developed:

Sushi sets of different sizes: mini, midi, maxi for various sets (sushi sets) with different names.


Company name: WOK.OD.UA


Company activity: Delivery of Pan-Asian food


Description of product/service categories: The packaging will be used only for sushi sets.


Distribution channels and sales geography: Odessa


Target audience portrait: Sushi lovers who prefer to order sushi and rolls in medium and large quantities for two or more people. The appearance of the packaging and its "premium" quality are important to them.


Existing or proposed positioning: 20% more expensive than competitors, larger portions, and more expensive products. The packaging should emphasize the higher value of the purchase.


Closest competitors:

  • riksha.com.ua
  • sushiwok.od.ua 
  • smilefood.od.ua 
  • budusushi.ua 
  • verysmachno.com 
  • 966.ua 
  • timeout.od.ua 
  • osava.ua 
  • sushilka.od.ua


Main competitive advantages of the company: Higher quality, only the freshest ingredients, authentic recipes, attention to detail, larger portions, more expensive ingredients. 


Brand name on the packaging: WOK.OD.UA


Product price segment: Above average


Duration of product presence in the market: Since 2012


Advantages of the promoted product: Authenticity, "correct" sushi.


What benefits does the customer get from purchasing the product? A convenient and beautiful way to order a large quantity of sushi and rolls at once.



Task: 

Create a design for the packaging of sets that looks more "premium" than the existing packaging for one roll and at the same time conceptually serves as its "continuation". Preferred style is strict minimalism.

The current packaging for one roll (One Roll Box) is attached, as well as the outline of the future packaging for sushi sets (Sushi Box, three sizes)


Base colors: Black and red. The inner surface is a solid black "fill".


Font: Lato Heavy


Mandatory elements:

Logo (attached),

 as well as slogans

   - in Japanese 出来立て 

   - in English Made fresh

phone 706-00-55


Requirements for material submission Attached (Requirements for finished layouts.docx). 
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