Task: develop a design concept for packaging a line of wafer bread
Product: Triangular Wafer Bread
Line composition (4 sku): with tomatoes; with onions; with coconut; with flax and milk thistle
Purpose: healthy alternative to regular bread
Category: crispy crackers
Price segment: medium, medium+
Consumer qualities: light, crispy, yeast-free, sugar-free.
Target audience: health-conscious individuals, people on a diet.
Territory: Ukraine
Language: Ukrainian
Packaging: a stack of triangular wafer breads placed in a transparent blister and wrapped in soft glossy film with full-color printing.
Printing type: digital flexo printing.
Colorfulness: full color (up to 8 colors).
Requirements for the competition work:
We need a concept, so it will be sufficient to develop only the front side for each of the 4 products (with tomatoes; with onions; with coconut; with flax and milk thistle).
The size of the rectangle for the front side is 170x100 mm.
The source file must be in one of the formats cdr, ai, psd.
Design wishes:
- The entire line should be designed in one style
- Products within the line should be easily differentiated
- There should be an area on the front side through which the product is visible
- No gradients (due to printing technology)
- Triangular ends should be transparent
Mandatory elements of the front side of the packaging:
Product name: Hrusketta
Descriptor: wafer bread
Supplement name:
- with tomatoes
- with onions
- with flax and milk thistle
- with coconut
Image of the supplement (depending on the type)
Values: WITHOUT YEAST, WITHOUT SUGAR
Net weight: 28 g
Quantity: 30 pcs
For better representation and the final design, it is necessary to overlay it on two product photos (see attachments) to create simple visualizations.
For a better understanding of the packaging structure, there are diagrams of the bag and blister in the attachment.
Note: the more wishes are taken into account, the better, but the main thing will be creativity and adequacy.
