Company Name:
OGOROD
Does the company have a slogan or tagline that needs to be added to the logo:
organic products
Company Activity:
Online store and retail point of sale, specializing in the sale of organic products — fruits, vegetables, grains, groceries.
Product/Service Description:
It is important to understand that farm products and organic products are two very different things. Farm products may be grown using chemical fertilizers and pesticides. The standard for organic food production prohibits the use of any chemicals.
The store does not plan to sell meat products.
Distribution Channels and Sales Geography:
Online store, Instagram account, VKontakte group, and in the future, an application on iOS and Android.
Sales are made with home delivery.
Target Audience Profile:
Several segments:
1. From 30 years old. Mothers concerned about the health of their family and children. (40% of consumers)
2. People interested in the topic of healthy lifestyle and proper nutrition. Possibly practicing yoga, buying natural cosmetics. (30% of consumers)
3. People with a need for special nutrition and cosmetics (vegetarians, raw foodists, people suffering from allergies and autoimmune diseases) (15% of consumers).
4. Others — innovators and trend followers. (15% of consumers).
Main Competitive Advantages:
1. Our products are grown organically, without the use of chemicals. Our products either have organic certifications or we test products in independent laboratories.
2. We focus on vegetables, berries, and fruits. The main positions of competitors are groceries, meat, and dairy products.
Closest Competitors:
Farmers' markets, health food stores located in Samara.
For example:
https://fermer-63.ru/
http://www.smkfarm.ru/
https://vk.com/super_mama_tastyfood
https://samara.bottva.ru/
https://vk.com/magazinfenix
What elements should the logo consist of?
from a signature and a graphic element
What word or phrase will be used in the logo?
OGOROD organic products
What should be depicted in the logo?
We are considering different options that correspond to our target audience and competitive advantages
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?
For the first time
Are there basic colors or a preferred color scheme?
We are considering any combinations
What should the logo be like?
Since the word OGOROD is very simple and somewhat old-fashioned, we want the logo to be modern, concise, fashionable, stylish, and trendy.
Which brand do you consider successful in this category of goods or services, and why?
https://seasonmarket.ru/ - I like their promotion on Instagram, I don't like their website and logo
https://esh-derevenskoe.ru/ - I like the website, I don't like the logo
Are there any undesirable elements for use in the logo?
A combination of a large number of colors.
Small elements.
Illegible fonts
Lettering
Where will the logo be placed?
In electronic form: on the website, on Instagram
On paper carriers (product packaging): kraft paper bags and boxes
In what format do you want to receive the source material?
.cdr, .psd
