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Company Name:

FOP (private entrepreneur's store).

Company Activity:

Trade in health and wellness products

Product/Service Description:

Health and wellness products (food (groceries, cheeses, milk, bread, sweets), cosmetics, household care products) - a total of over 3000 items. The shelf life of a significant portion of the food assortment is no more than 2-5 days.

Target Audience Profile:

Everyone who cares about their health, does not want to die young, and wants to live to at least 90. Middle-income buyers who can afford to spend 1000 UAH in one purchase. The average check is 250 UAH. Mothers with children are the main focus of the product assortment.

List the nearest competitors:

Other stores of a similar nature.

Describe the main competitive advantages:

Always fresh products, exceptional service with a smile.

What word or phrase will serve as the logo?

Faina Kramnichka

Should the logo be bilingual or trilingual?

No, only in Ukrainian.

If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.

No

In what format do you want to receive the source materials?

We had a facade banner made in TIF format, measuring 2.5*4.75 meters, in Corel Draw. We want the logo in the same format so that other designers can work with it later (it should be a file with layers).

Market history (consumer perception of the product, what you would like to move away from or add in the new design):

Any suggestions are welcome, there are no restrictions on visualization. Additional ideas may arise during the contest. The main thing is that after placing the logo on the lightbox and banner, it stands out and does not get lost in the background, and is also visible from a distance (from 100 meters, ideally). The only request is to play with the green color (possibly a grassy shade), because, in our opinion, green emphasizes eco-friendliness and usefulness. Variants are welcome.

Existing or proposed positioning:

It should somehow be clear to people that this is an eco-store.

Distribution channels and sales geography:

This will be a light box (light banner) on the store facade + a new banner (stretch) on the windows + discount cards + possibly gift certificates + souvenir products. A website is not planned for now.

Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):

After developing the logo, we ideally want to work further with the performer to develop a light banner (approximately 75 cm * 250 cm in size) and organically integrate it into our existing banner, replacing the cow with inscriptions (highlighted on the current banner, http://prntscr.com/dtccmu). It is important that the logo developed is organically suitable for replacing this cow from the very beginning. We have no strict limitations - it is important that the logo is emotionally pleasant, uplifting. Something possibly homely.

Associative characteristics most suitable for the logo:

Warmth, soulfulness, smile.

Basic colors:

Play with grassy green, as shown in the screenshot http://prntscr.com/dtccmu. But if it doesn't look good, then other colors.

Are there any undesirable elements, if so, please specify them:

The logo should not contain any variations on the theme of "ECO", words containing "eco" should be absent.

Is the logo being created for the first time or has it existed before and is now being recreated?

For the first time


The current banner in PNG is attached. After developing the logo, we want to modify this banner by integrating the logo instead of the cow, leaving the grass, tree, and clouds.

Updates
Update #1

At the end of this competition, there should be not only the logo that we will choose, but also a new banner (the one that replaces the cow) and a lightbox, in the required sizes and file formats for large format printing. That is, the complete final result = 3 graphic files.

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9 January 2017, 17:55
Update #2

Dry summary of the discussion in the project - to eliminate any misunderstandings:

1. First, we choose the winning logo.

2. Then we provide the performer with the banner source files in PSD (the project description stated Corel, but this is not the case, it will be PSD).

3. The performer updates the banner and creates a lightbox (logo on some background) - this is already technical work.

4. We receive all 3 files and close the project.

Budget 3000 UAH - for all this work. Therefore, ideally, we are looking for one skilled person for everything.

Good luck to everyone and more creativity!

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9 January 2017, 20:20
Update #3

Only the cow and the signatures around it will change on the banner - EVERYTHING else remains as it is, not changing even by a millimeter. Do NOT use any other signatures in the logo, the logo consists only of two words - Faina Kramnichka.

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9 January 2017, 23:18
Update #4

Dear freelancers! Thank you all for participating. We announce the winner of the competition: Dmitry Shelupets. His work suited us the best. After the submission period ends, he will be technically selected as the winner (the button has not appeared yet).

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16 January 2017, 10:13
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