Company Name: Metu
What is the essence of the brand, what does the company do? A mobile application. The goal of this application is to increase the interest of potential and existing clients in the services provided. The main way to increase interest is by providing information about current events and promotions.
The secondary goal is to provide the client with the ability to make purchases directly within the application.
Main competitive advantages: providing information about current events and promotions.
Target group: Country Germany. The main target audience of the application consists of existing and potential clients of organizations. Also, organizations wishing to attract a larger number of clients to the services provided.
The target segment of the mobile application is users aged 16 to 70 years. On one hand, the target audience consists of people with disposable income looking for leisure opportunities. On the other hand, it includes businesses seeking ways to attract clients.
What elements should the logo consist of?
- only original corporate writing
- only a graphic element
- corporate writing and a graphic element
What word or phrase will be used in the logo? Metu
Should the logo be bilingual or trilingual? No
If the company has a slogan or tagline that needs to be added to the logo? No
What should be depicted in the logo? The name of the application or the name with an image
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)? For the first time
What should the logo be like?
- simple, concise
- minimalistic
- modern
In what format do you want to receive the source material? adobe illustrator
Where will your logo/corporate identity be most often seen by consumers? On the registration screen, the registration screen is attached to the technical specifications
