What product needs packaging design?
For coffee packs.
Product description for which packaging is being developed:
So, this is a black glossy coffee pack, on which a sticker is placed, and we need to come up with a design for the sticker.
Here is an example of a pack with a sticker https://www.dropbox.com/s/bkjot1o7o69h015/FB_IMG_1568831744263.jpg?dl=0
The sticker itself is sized 3 by 5 inches.
Company name:
Kilo LLC.
Company's line of business:
Coffee sales company
Product/service category description:
Coffee, chocolate
Distribution channels and sales geography:
USA, online
Target audience profile:
Coffee lovers, middle-aged, millennials, fans of hipster illustrations and travel
Brand name on the packaging:
Kilo
We need to develop an exclusive design for our coffee varieties. The coffee will be shipped in branded boxes.
Currently, we have 3 varieties available:
- Classic French Roast (Dark Roast-Rich, Dark & Full Bodied)
- Sun Valley Blend (Dark Roast-Full City Roast Darkness)
- Sunrise Breakfast Blend (Medium Roast-Smooth Yet Complex)
each will have its unique cover.
Contest task: design for Classic French Roast (Dark Roast-Rich, Dark & Full Bodied) a cover with an exclusive minimalist illustration or pattern. We want it to look as stylish as possible with the right accents, considering that we will expand the collection in the future and be able to generate more options.
Note, VERY IMPORTANT. This design is not for the entire pack, it is a design for a sticker that will be applied on the black glossy coffee packaging. The sticker is vertical, sized 3 by 5 inches. Here is an example - https://www.dropbox.com/s/dlcubw0zt7nbqjp/IMG_7399.jpg?dl=0
The black packaging looks like this https://www.dropbox.com/s/bkjot1o7o69h015/FB_IMG_1568831744263.jpg?dl=0
All technical requirements and the font are attached to the project, the font is Heebo from Google, along with the logo and colors.
We had an old example for one packaging, but we decided not to use it, you can take a look, but it will be hard to unsee it and come up with something different, so think before clicking this link))
https://www.dropbox.com/s/macro3p5rm2g9g6/Screenshot%202019-09-19%2019.43.40.png?dl=0
Is the packaging being created for the first time or is there an existing option? (attach an image of the existing packaging)
The packaging is being created for the first time, but we have references, we would like to see some interesting ideas related to nature, lines, patterns.
https://dribbble.com/shots/6615598-Caribou-Coffee
https://dribbble.com/shots/6893528-Ethics-Gourmet-Coffee
https://dribbble.com/shots/6793947-Palm-Coffee-Komodo-Cold-Brew
https://dribbble.com/shots/3647017-Paraiso-Pt-3
https://dribbble.com/shots/5458638-Coffee-Cards
https://dribbble.com/shots/7085713-Kuisine-logo-packaging-design
Formulate the main task of the packaging design: A unique design with an interesting illustration or pattern style for different coffee varieties is needed.
Style in which the packaging should be executed: We would like to see a minimalist style
Base colors: Black, yellow
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings? Indicate the placement on the packaging)?
The most important things that should catch a person's eye are
- Coffee roast level (Medium Roast, Dark Roast)
- Type - ground / whole beans (Ground / Whole Beans)
- Coffee blend name (Blend)
- The logo should be small and not attract attention, it can also be veiled. The main focus should be on your illustration and the information above.
In what format do you want to receive the source material?
Vector file in AI, SVG, PDF format. Anything that can be opened in AI or Sketch 3
Provide any additional information you consider important.
Finally, I want to say that we have a preliminary design of the box https://www.dropbox.com/s/0wf0wuator9axdr/Screenshot%202019-09-19%2019.55.51.png?dl=0 and it would be very cool for a person to get aesthetic pleasure opening the black box to see a cool coffee packaging design. So don't be afraid to deviate from the references if you feel you know better.
