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Company name: LLC "Production Plant"


Company's area of activity: Production of snack bars


Product/service description: a set of small, individually packaged fruit and protein bars weighing 15 grams


Target audience portrait: - women over 40, children, education above average, desire to lose weight


Sales regions: Khanty-Mansi Autonomous Okrug - Western Siberia


List the nearest competitors: all muesli bars, fruit bars, diet bars, etc.


Describe the main competitive advantages: convenience, trendy, stylish


Product description: 

Product:

 A set consisting of 5 portioned products convenient for consumption such as muesli, nuts, protein and fruit bars, gelatin, and others, packaged in one set for easy carrying (matches for scale). The overall packaging can be anything. The main thing is cheap and convenient.


Brand name on the product: smart snack


Price segment: medium


Duration of the product's presence in the market: - absent


Advantages of our product: ease of use, availability, ability to order online, customer support with nutrition consultations on social media


What are the benefits of purchasing the product? - healthy eating, improved metabolism, weight loss or weight gain.


Is the packaging being created for the first time or do you have an existing option? - for the first time


List the formats of packaging on which the design concept will subsequently be distributed: ? packaging like chips, or transparent film like sunflower seeds


Formulate the main task of the packaging design: - attract attention, self-selling


Style in which the packaging should be executed: - ?


Basic colors: green and orange (red)


What information must be included on the front of the packaging? - name and selling slogan


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? present colors - green orange, text according to food product requirements, name (working name - smart snack).


In what format do you want to receive the source material? - ready for printing on packaging
Updates
Update #1

In essence, in response to incoming questions, I am making additions to the assignment:
1. Packaging sizes - not yet determined, so in this amount we are talking about choosing a design concept (images, not shapes) that will later be applied to the chosen type of packaging.

2. Slogan - Working title (Smart snack is the head of everything).

3. Size of the packaging - snack type 20/15 cm with information placed on both sides. (polyethylene packaging like crunching, seeds, croutons, Lays chips, etc.
4. Design options (shapes) of the packaging itself are welcome but not the main focus.

Currently, we are interested in the style and play on the name and attracting attention with colors. 

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22 November 2017, 11:29
Update #2

Important: the packaging must be convenient for carrying in a pocket or bag for 1 day.
Cheap to produce,

The design should reflect the essence of the product and intuitively convey that it is a tasty supplement to the main diet, healthy. Primarily, these are fruit and muesli bars.

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22 November 2017, 12:26
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