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What is being advertised: 

Premium class house in the Pechersk district of Kyiv (website: http://busovhill.com.ua/)

Target audience:

men and women over 30 with high income levels, business owners, deputies, foreigners, etc.

Stylistics

Modern, innovative

Color preferences:

Corporate colors: black, white, gold, silver, deep dark blue, BUT the color scheme of the board and all elements - at the discretion of the performer

General wishes:

Bright, eye-catching, not blending into the surrounding environment (greenery).

Clarity that the advertisement is for a house, a new building

Emphasis on elitism, status. The board should look expensive, stylish!

Compliance with basic requirements for outdoor advertising (readability, clarity within 3 seconds of contact.)


Plot for the board:

TEXT:

Slogan: 

Premium class building in Pechersk


Name:

On the layout, place the name of the complex BUSOV HILL (specifically in UKRAINIAN, 

the name should stand out, catch the eye).

Using a logo and corporate fonts is not required, so they are not in the source folder and should NOT be taken from the WEBSITE.


Phone:

374 11 22 (large, readable)

IMAGES (currently for preview we are uploading in small size and low quality - the winner will receive the source files in high quality suitable for large format printing):

1. Place a render of the house on the layout)

2. Place a plaque, print, ribbon, stamp, or anything symbolizing the completion of construction with the inscription "COMMISSIONED" - large and readable text is mandatory


Sizes:

To participate in the competition and determine the winner, a size of 3x6 meters is needed (3 - height)


The condition of the competition - the winner finalizes the winning layout and adapts it to formats: 1.8x1.2 m (1.8 - height) and 2.32 x 3.14 m (2.32 - height).

For the decision on the winner, a preview is sufficient. The winner provides the source files according to standard technical requirements for outdoor advertising layouts (tif format, CMYK model, size 1:10, resolution 360 dpi), as well as the source with layered files or a layout in ai.
Updates
Update #1

Alternative image option + masks. Creative image processing is possible. The main thing is that it should be clear that the house is being advertised.


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21 June 2017, 15:56
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