Development of the billboard design for A-cars company

Company Name: A-cars Auto from the USA

Company Activity: Service for organizing all processes for importing cars from the USA "turnkey"

Product / Service Description: The service consists of a set of activities for selecting options at automotive insurance auctions in the USA, checking the car's history, verifying documents for debts and suitability for export, calculating the final cost of the car at a given auction bid, estimating repair and all costs for purchasing the car, participating in the auction, organizing delivery to the port of the USA, organizing delivery to the port of Odessa, organizing customs clearance, delivery to the destination city, repair, certification, and registration of the car.

Why?

• Saving compared to the domestic market of about 15-30%;
• Transparent history;
• Operating conditions in the USA/Ukraine are radically different;
• 100% original mileage;
• The client controls the quality of repairs themselves (instead of buying a "pig in a poke," which is unknown who and how serviced and repaired);
• Opportunity to buy a car not represented in the Ukrainian market;
• Opportunity to buy a car in a configuration not represented in the Ukrainian market.

Distribution Channels and Sales Geography: All territory of Ukraine, except for the Autonomous Republic of Crimea and temporarily occupied territories. The billboard is located in Kyiv opposite the office (visible from the office windows).

Target Audience Portrait:
Affluent men aged 25-65 who:
- want to upgrade their existing car;
- purchase a car for children/wives/mistresses;
- buy a car not represented in the Ukrainian market;
- Save at least 15% on purchasing a car compared to the domestic market;
- Buy a car of a higher class than what the budget allows in the domestic market;

- Do not want to deal with all the processes mentioned above;
- Most importantly, need the services of a company that knows how to organize everything, conducts business honestly (without hidden payments), and buys as if for themselves (not junk that is embarrassing to show).

Existing or Proposed Positioning:

A company that helps Ukrainians acquire reliable, verified cars. A car with a transparent history, real mileage, safe for further operation, taking on the organization of all processes, leaving the client only the choice of a specific car. Providing the opportunity to save at least 15%, buy a car not represented in the domestic market, buy a car in a configuration not represented in the domestic market. Also adheres to a maximally open policy towards the client.

Closest Competitors:

• https://winwincars.com.ua/
• https://www.7motors.org/
• https://denycars.com.ua/
• https://carleone.com.ua/ru/
• https://carsfromwest.com/ru/
• http://atlanticexpress.com.ua/
• https://americamotors.com/
• https://trizub-auto.com.ua/
• http://autoamerica.com.ua/product/
• https://columbauto.com.ua/
• https://sweetcars.com.ua/
• https://oceanica.com.ua/
• https://taurus-group.com.ua/

Key Competitive Advantages of the Company:

Transparent business model and flexibility at all stages, real experience of over 3 years, a real portfolio of more than 500+ purchased cars, absence of hidden and fabricated payments, operating in a "white" field (paying all taxes) under contract.

The main unique selling propositions of the company are openness and eco-friendliness in conducting business. Unlike many competitors, we:
- Provide a maximally detailed calculation of the final cost of the car at a certain bid;
- Do not inflate costs on ancillary services (auction fees, delivery, etc.);
- Our honest commission is sufficient;
- Tell the truth, without embellishing facts for the sake of sales;
- Do not promise unrealistic delivery times and other processes;
- Buy as if for ourselves, not considering junk cars that are only suitable for disposal;

- Work truly "turnkey" - until the client receives the car with plates. In the market, "turnkey" usually means - brought a wreck to Ukraine and handed it over;

- Multi-stage verification of the car's history and the car itself, including problematic documents, re-registration of most problematic documents for export;

- Various package offers starting from $600;

- Real 3-year experience and over 500 purchased cars, each of which we can confirm;

- Repairs are calculated by an active mechanic with over 20 years of experience, not a manager by eye.

Promoted Object (company, product category, product, service), its description: Company A-cars and the sale of the service for importing cars from the USA.

What should be depicted on the billboard?

Creative freedom for the freelancer. It is important to consider the fact that the office is located opposite the billboard and all the features of the company described above. Both sides will be used (one side scrolls, the other backhole is a static image) as well as the corporate style of our website and social media:

https://a-cars.pro/

https://www.facebook.com/acars.pro/

https://www.youtube.com/user/TheMaksWell

https://t.me/a_cars

https://www.instagram.com/a_cars_company/

IMPORTANT! Consider the technical requirements for the layout (attached).
IMPORTANT! All information must be in Ukrainian.
IMPORTANT! When adding contact phone numbers, it is necessary to include the tariff "cost of calls according to your operator's rates".

Should there be any time limitations (promotion) on the billboard? No

Do you have a corporate style, logo? The logo is attached.

Are there any mandatory graphic or text elements? (please specify which and attach in tiff, gif, ai, eps, cdr, jpg or other format) No

Where will the billboard be located (adjacent objects)?

A street with high traffic of cars, the billboard is located near the premises where the company's office is on the 3rd floor. The billboard is visible from the office windows. Photos of the billboard's location will be attached.