Company Name:
LLC “Kvitofor”
https://kvitofor.ua/ua/
Company Activity:
Production and sale of mineral and organo-mineral fertilizers for indoor plants, gardens, and vegetable gardens under the brands “Chisty List”, “Volshebnaia Smes”, “Stimul-NPK”, and “Kvitofor”.
Product/Service Description:
Fertilizer TM "Chisty List" - mineral fertilizers contain a large amount of nutrients, so their use is the only effective way to prevent soil depletion.
Fertilizer “Chisty List” is specially designed for intensive agriculture and obtaining high yields in vegetable growing and floriculture.
Distribution Channels and Sales Geography:
All territory of Ukraine. Specialized stores - garden and vegetable themes (seeds, fertilizers, plant protection products).
Target Audience Profile:
Women - 70%. (Age 45+).
Men - 30%. (Age 45+).
Closest Competitors:
https://kisson-agro.com.ua/
https://gardenclub.net.ua/fertilizers/c003
https://gileya.kherson.ua/
Key Competitive Advantages of the Company/Product/Service:
- High quality and effectiveness (strengthens the root system, stimulates abundant and prolonged fruiting and flowering, activates growth processes of the above-ground and root systems).
- Concentration of fertilizers (300 g - per 450 l of water).
- Composition developed specifically for each plant, taking into account all cultural needs.
- Wide range (26 types).
- Universality in application (root, foliar feeding, seed soaking).
Advertising Object (name of the object being advertised/product/service), description of the object:
Fertilizer for garden and vegetable garden TM "Chisty List".
Description: Highly effective, concentrated fertilizer that contains all the necessary elements for plant nutrition in an easily absorbable form.
Select the type of sign:
- Point of sale/store poster – will be placed inside and outside the store.
Technical specifications of the sign (requirements, sizes, technological parameters, mandatory elements):
Ideas with content (meaning) are needed. The poster must feature the product - fertilizers TM "Chisty List". Whether there will be people or other elements in the frame is your task. The main thing is that the layout should have emotion and show the result of application! The layout should reveal our advantages, should speak about convenience, effectiveness, and quality.
The layout should evoke emotion (trust in the product) and the desire to purchase this product.
Sizes:
- A3 (420 x 297 mm);
- A2 (594 x 420 mm);
- A1 (841 x 594 mm).
Is there a logo and corporate style of the company?
The "Kvitofor" logo is the company logo.
The "Chisty List" logo is the logo of the product and TM.
Everything is in the attachment.
Is it necessary to use them in the sign and adhere to corporate styling (if so, specify colors: Pantone, CMYK)?
Yes, the logo must be placed on the posters.
Sign Styling:
- corporate;
- dynamic;
- modern.
What semantic load should the sign perform:
- informational;
- sales;
- image;
- emotional;
- evoke trust in the brand.
Provide examples of signs in this category that you consider successful. Why?
An example is in the attachment, but do not rely on it. It is necessary to come up with and create something new with a meaningful attachment.
Are there mandatory graphic and text elements to be used (photos, texts, images, illustrations)?
The logo and the advertised product.
Text: "Chisty List - together for the harvest!"
In what format do you wish to receive the output material?
1. All files in original formats (ai). And JPG, PNG.
2. Files in editable formats (with the ability to edit), by layers;
3. After payment, all copyright will transfer to the client (to us).
Provide any additional information you consider important.
The main goal is to create an advertising poster with meaningful content.
The layout should evoke emotion (trust in the product) and the desire to purchase this product.
