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Company name: Alef-Vinal


Company activity: production of alcoholic beverages


Product/service description: cognac


Target audience profile: men/women (80/20)


Sales regions: Ukraine


List nearest competitors: Old Kakheti, Agmarti, Sarajishvili


Describe main competitive advantages: Georgian cognac at an affordable price


Product description: cognac 0.5 l, range - 3*, 4*, 5*


Brand name on the product: AKAURI/АКАУРИ


Price segment: 150-170 UAH


Duration of product presence in the market: new brand


Advantages of our product: Georgian cognac at an affordable price


What are the benefits of purchasing the product?


Is the packaging being created for the first time or do you have an existing option? For the first time


List the formats of packaging on which the design concept will subsequently be applied: bottle, box, promotional materials


Formulate the main task of the packaging design: it is necessary to develop a design concept for the proposed bottle for three positions (3*, 4*, 5*) in the following configuration: label design, cap design, and collar design.


Style in which the packaging should be executed: typical for Georgian cognacs, using symbols and images of Georgia, Georgian fonts, conveying the spirit of Georgia and Georgian positioning.


Basic colors: beige, brown, golden, burgundy, black, orange.


What information must be included on the front of the packaging?

Volume - 0.5l

Alcohol content - 40%.

Aging category - 3*, 4*, 5*

Drink category - cognac


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? no


In what format do you want to receive the source material?

Participants of the competition must present a visualization of the proposed design on the bottle for three positions 3*, 4*, 5* in one file (jpg format) + layout of the label design. It is preferable to provide concepts based on a sample - the sample is attached to the competition conditions.

The winner of the competition must transfer all developed designs in eps format.
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