Company Name: SnowMowGo Inc.
Company Activity: An online platform and mobile application connecting customers with local contractors for lawn mowing, snow removal, leaf cleanup, and other seasonal yard-care services in Edmonton.
Product / Service Description: The SnowMowGo app allows customers to order yard care services through the website or app, set their own price, receive a contractor on the same day, pay only after completion, see before and after photos of completed work, and work without contracts or commitments.
Distribution Channels and Sales Geography: Door-to-door (door hangers)
Target Audience Profile: Homeowners and townhouse owners, aged 28–65, who value convenience, transparency, and speed, do not want to search for contractors manually, and prefer payment upon completion and photo confirmation.
Existing or Proposed Positioning: Uber-style Yard Care Service. All types of seasonal yard care in one app. Core brand values: speed, simplicity, control, and safety.
Main Competitive Advantages: Customers set their own price, payment after completion, before and after photos, same-day orders, no contracts, all services in one app, local contractors.
Do you have a logo and brand style? Yes, the SnowMowGo logo has been developed. Colors: blue (#00BFFF), white, black, or dark gray accent.
Is it necessary to use them in the design of the flyer? (if not, what is the preferred color scheme) logo must be used
Specify the format of the flyer: Door Hanger (cutout for door handle) 3.5" × 8.5" inches = approximately 8.9 × 21.6 cm
Should the layout be single-sided or double-sided? Double-sided.
What type of flyer should it be:
Contact information to be included on the flyer:
- company name SnowMowGo
- product / service name
- phone
- messengers @SnowMowGo (Facebook, Instagram)
- email [email protected]
What should be emphasized? All Your Yard Care in One App,
Set Your Own Price,
Same-Day Service,
Pay After Completion,
No Contracts or Commitments,
Before & After Photos,
$10 OFF Your First Service — Use Promo Code WELCOME10
Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg, etc. or do they need to be developed? Yes – logo, QR code
Use any for now, I will provide the current QR later
What should not be used in the design? Bright backgrounds, small fonts, handwritten fonts
Provide any additional information you consider important.
I want the door hanger to not be overloaded. People usually look at it for literally 5–7 seconds, and during that time, it needs to convey the essence — what this service is, what benefit it provides, and what to do next.
The main task is to grab attention quickly and simply.
No need for a lot of text, complex descriptions, or advertising phrases. Everything should be short, visual, and clear at first glance.
The main focus is on snow removal, but with a small reminder that we also provide other yard services: lawn mowing, leaf cleanup, spring and fall cleaning.
When a person sees the flyer on the door, they should immediately understand:
“Oh, this is the app through which you can quickly order snow removal.”
and
“You can set the price and pay after.”
I want the front side to have minimal text, large icons, and short phrases, for example:
Set Your Own Price
Same-Day Service
Pay After Completion
Before & After Photos
$10 OFF First Service
To make the design “breathe” — without clutter
The QR code should be large and clear, with the caption “Scan to Get Started” or “Scan to Save $10”.
The logo should be neat, without unnecessary emphasis.
On the back, a small block “How It Works” (4 steps with icons) can be made to show that we also do lawn care, leaf cleanup, etc.
The main feeling should be modern, simple, and reliable service, like Uber, but for the yard.
A person should glance and understand everything in a couple of seconds.
At the bottom, I want to create a tear-off section the size of a business card — with a dotted line and a scissors icon, so a person can tear it off and keep it. It should look like a small bonus coupon, not overloaded, but noticeable.
On one side, write, for example, promo “WELCOME10” and $10 discount on the first order, and on the other side — our contacts and QR code, which leads to the website.
It is not necessary to follow the description 100%, there may also be some adjustments with the chosen contractor.
