Company Name: Groll Ukraine LLC
Company Activity: production of mineral water and non-alcoholic beverages
Product/Service Description: mineral water, lemonades made from natural syrups, beer
Target Audience Profile: FMCG, broad
Sales Regions: all regions of Ukraine, regional centers and large cities
List the nearest competitors: mineral water producers
Describe the main competitive advantages:
- own wells opened more than 100 years ago in the water horizon of the Izium miraculous spring, soft natural taste, natural composition that does not require additional purification.
Product Description:
- artesian mineral water, carbonated and non-carbonated, in PET bottles, volumes of 0.5; 1.5; 2.0; liters
Brand Name on the Product: "IZIUM"
Price Segment: medium;
What are the benefits of purchasing the product?
- a bottle of water that provides taste,
tactile and aesthetic pleasure
Is the label being created for the first time or do you want to update an existing one?
- exists for "economy", needed for an additional line in the "medium" price segment
List the formats on which the label design concept will subsequently be distributed:
- label image size 313*73 mm
Formulate the main task of the label design:
- for the "medium", "medium +" segment
Style in which the packaging should be executed: wonderful
Base Colors: color of the bottle for carbonated water - dark blue; for non-carbonated - pale blue, label colors - to be chosen;
What information must be included on the front of the packaging? see attachments
Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)?
- the presence of a colored (purple, blue, dark blue) or schematic, symbolic image in the background or foreground, of a cornflower, as well as the trademark logo TM IZIUM must be included on the label
In what format do you want to receive the source material?
- the work is needed in an ai file, fonts in curves, no more than 7 main colors and 1 background
