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Company Name: Wine Distribution


Company Activity: wine production and distribution


Product/Service Description: wine beverages, still wines, wine materials


Target Audience Profile: Youth audience up to 35 years old with an active lifestyle 🙂


Sales Regions: Ukraine, Poland, China, USA, Japan


List the nearest competitors: brand Arbor Mist (USA)


Describe the main competitive advantages: low alcohol content up to 6%, bright fruity taste, bright modern design


Product Description: Wine beverage with natural juice concentrate, alcohol 5-6%, sugar content 3-6%,

flavors Blackcurrant, Cherry, Plum, Lemon, Grapefruit, Peach, bottle capacity 0.75; 0.375; 0.185. Bottle color - transparent, bottle shape Burgundy, screw cap metal (currently predominantly used in all wines up to 10 dollars)


Brand Name on the Product: COOLICIOUS (coolicious) - trendy and the use of supporting slogans #BeHappy or #Justwine


Price Segment: 45-60 UAH


Duration of Product Presence in the Market: new product


What are the benefits of purchasing the product? light pleasant drink - an alternative to beer, wine, etc., easy to open - screw cap


Is the label being created for the first time or do you want to update an existing one? for the first time


List the formats on which the design concept will subsequently be distributed: eps format (to be specified later)


Formulate the main task of the label design: The label design should be bright, simple (minimalistic), modern, stand out on the shelf among all wines and fruit drinks, supporting slogans #JustWine, #BeHappy may be included under the brand name, it should be remembered that the bottle is of Burgundy type, transparent and with a screw cap.


Style in which the packaging should be executed: Modern, bright, concise, trendy


Basic Colors: any bright colors


What information must be included on the front of the packaging? Brand name, supporting slogan, flavor of the drink (lemon, cherry, etc.), at the bottom alcohol content, bottle capacity, on the side of the label very small name of the manufacturer, address and other technical information (to be specified later)


Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? NO


In what format do you want to receive the source material? in an editable format
Updates
Update #1

Good afternoon everyone, I want to inform the participants of the competition that the deadline has been extended for another 7 days until March 14, 2017. The main reason is that only in the last days many participants better understood the requirements for the concept and began to submit "worthy works". I wish everyone creative success and productivity. KEEP CALM & CARRY ON

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6 March 2017, 12:02