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Technical Specification for the Development of a Standard Landing Page

 

Company Name: Alfa Project

 

Company Activity: construction of private houses turnkey, renovation, reconstruction of buildings 

 

About the Company: a steadily developing company that provides a comprehensive range of design, construction, and renovation services “turnkey”.

 

Principles of Working with Clients: honesty, openness, transparency, systematic approach, responsibility for completed work, deep immersion in the client's needs, complete supply of materials and execution of all types of work.

 

Main Competencies: 

  •  deep knowledge in the construction industry,

  • design, 

  • architecture, 

  • design, 

  • project management in MS Project, 

  • comprehensive approach to project implementation, 

  • installation and maintenance of engineering systems, 

  • commissioning of engineering systems, 

  • high-quality finishing work, 

  • experienced and professional craftsmen, 

  • narrowly specialized specialists, 

  • quality management of construction projects, 

  • regular control of quality accuracy and technology of work execution. 

 

Description of Products/Services: construction of private houses and cottages “turnkey” for the elite segment.

Distribution Channels and Sales Geography: search traffic, adwords, Kyiv, Kyiv region

 

Target Audience Portrait: 

  • men/women (70%/30%),
  • 35-45 years old,
  • above average income, striving for an elite approach, 
  • high demands for aesthetics, 
  • professionals in their business who want to receive a “turnkey” service with minimal time expenditure and minimal involvement, 
  • NOT PRICE SENSITIVE, but demanding on quality and comfort of interaction with the contractor, 
  • area of objects 250-600 m2.

 

Proposed Positioning: Working with elite clients, price insensitive; pricing - above average, close to expensive; implementation of “turnkey” projects (from design to landscaping of the site).

 

Closest Competitors (in order of priority): 

  • https://mahno.com.ua/
  • https://domriy.com.ua/   
  • https://dom7.com.ua/
  • https://eurohouse.ua/ 
  • https://www.tmv.com.ua/building 
  • http://z500.com.ua/ 
  • http://eco-house.kiev.ua/ 

  

Main Competitive Advantages of the Company/Product/Service: 

Individual design and planning

Implementation of “turnkey” projects (comprehensive approach)

High competence in construction 

High competence in design 

Engineering support for all construction works

High accuracy in cost estimation

Optimal construction timelines

Quality control at all stages of implementation

Author's support for projects

Guarantees for all types of work — 36 months

 

What is the goal of creating the landing page?

  • this page will be an internal page of the site pmg.kiev.ua, so a hamburger menu (as on the site), footer, etc. should be provided in the style of the site

  • potentially the page should have a high loading speed

  • have a high degree of brand recognition

  • stand out favorably against competitors

  • reveal competitive advantages in an accessible way (link beautiful images with competitive advantages)

  • reveal the company's competencies in an accessible way (link beautiful images with the company's competencies) 

  • retain visitors on the page for more than 3 minutes (tools: video, gallery, step-by-step house builder (more details at the end), your option is welcome.

  • create a high level of trust in the company

  • this landing should become the basis for the design of other landing pages and pages of the existing corporate website (the winner of the competition will deal with the other pages of the site)


 

What information do you want to place on the landing page? 

https://docs.google.com/document/d/1GxT_uq7ozE9Em-KMICRFt17GztJwhJvwb4QutUna_HA/edit?usp=sharing

 

Do you have a corporate style, logo? 

Red and black colors on a white background. Square and rectangular geometry in design elements. pmg.kiev.ua.

 

image

 

How do you see the website title (description)? 

CONSTRUCTION OF PRIVATE HOUSES TURNKEY IN KYIV AND KYIV REGION

The right solution to your tasks.

We create a comfortable living space for a happy life.

We know how to do it right, reliably, and beautifully

 

 Do you have preferences regarding the color scheme of the website? Your option, considering the goals of the landing page (see Goals section).

 

In what style would you like to see the website?

  • image-based, status-oriented

  • creative

  • modern

  • see Goals section

 

What modules (blocks) do you want to see on the website?

  • message (what we do) of the website, logo

  • phone, company address, working hours

  • capture/order form “Submit a request”

  • block “Advantages of working with us”, “How it works”

  • gallery block “Our projects”

  • video block

  • place a block for licenses, certificates

  • provide the ability to download a construction questionnaire (https://pmg.kiev.ua/assets/files/anketa/593eca7a00e60.pdf), an example of a project implementation schedule in MS Project,

  • price block (standard, optimal, luxury)

  • immediately under the prices, a step-by-step house builder (preferably at the bottom of the landing page)

  • Block for SEO text (text cannot be collapsed, number of characters 4000)

  • suggest the title, content, and layout of the blocks in accordance with the file https://docs.google.com/document/d/1GxT_uq7ozE9Em-KMICRFt17GztJwhJvwb4QutUna_HA/edit?usp=sharing 

 

Contact information to be placed on the website:

  

Are there any reviews, acknowledgments, awards? Reviews can be taken from the website https://pmg.kiev.ua/comment.html 

 

More about the step-by-step house builder:

Using the builder, the user can sketch the layout of their future house step by step (area, number of floors, presence of an attic, pool, etc.). 


The builder should be placed immediately under the price block and accompanied by a description like “If you don’t know which price segment to choose, use our step-by-step builder, which allows you to create an estimate for the house of your dreams”. The text is approximate.


Everything should convey that using the builder will be easy, quick, and interesting.


To make it clear how it will look, I drew a rough sketch


image

There will be about 9 steps (they open as you progress, and the person does not know in advance which step is final, but the previous step is visible and can be returned to if desired).


The arrangement of blocks is arbitrary; here we mainly wanted to show what elements will be in this module.


It would be nice to add images to each step, as an option.


When a person completes all the steps, a capture form appears


Input field “enter your name”

Input field “enter your E-mail (the result of the estimate will be sent to this address)”

Input field “enter your phone (for clarification of details, if needed)”

Button “Save and Send a copy of the project”
Updates
Update #1

Regarding stock images.


There is no complete ban on stock images (perhaps in some sections they are simply necessary).


I have imposed a ban on stock images so that the designs do not degrade into sections filled with stock images.


We are not against stock photos. We can split their cost in half at the end of the project.

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21 February 2019, 18:41
Update #2

It is about beautiful artistic photographs.


Stock illustrations are unacceptable. The budget justifies this.

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21 February 2019, 18:42
Update #3

The status regarding stock images has changed:


they can now be used in design.


But I remind you that we are talking about photographs (graphics and icons should not be used, we want unique graphic elements).

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22 February 2019, 17:33
Update #4

Here are the licenses and certificates that can be used in the landing page https://drive.google.com/drive/folders/1GoHPwwJweUZxIbO10zpdBgaue_4igNvM?usp=sharing

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23 February 2019, 14:06
Update #5

One more small addition.


The content should not contain links to other pages (except for the dropdown menu and links not on the contact page and the directions in the header and footer).


It is also preferable that there are no anchors; the user should sequentially familiarize themselves with all blocks, reaching the very bottom.

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25 February 2019, 11:39
Update #6

Dear contestants, please READ ALL the assignment CAREFULLY. It is written to explain the PURPOSE of the page to you. Your work MUST NOT BE LIMITED to the specified blocks. The blocks need to be WELL THOUGHT OUT, proposed, and implemented in your work. You are creating an IMAGE, PERCEPTION, for the target audience. Simple and standard approaches do not work, think creatively and outside the box. It is necessary to REVEAL competitive advantages and competencies, BUILD TRUST, STAND OUT, and DISTANCE from competitors. We sell a SERVICE, and it needs to be PACKAGED QUALITY. The first work indicates that a person does not read the terms of reference or reads them inattentively, or interprets them too simplistically. Gentlemen, there are no compromises in business, and you cannot be second or third. You need to be the BEST. This is the kind of work we expect. Please pay attention to the MEANINGFUL content, not just the styles. I hope for your understanding!!!

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28 February 2019, 14:32