Website name: PROKERATIN
Company activity:
We are introducing a new Brazilian keratin (several brands) to the markets of the Czech Republic and Slovakia, which we have been testing in our salon in Prague for a year.
http://beautyshape.cz/ru/uslugi/parikmaherskaja/keratinovoje-vipramlenije-volos-praga
In addition to sales, our company will provide training for hairdressers on how to work with these products. Sales will be conducted only for certified salons and hairdressers (B2B).
Product/service description:
Here are the product details http://cadiveurus.ru/. Also, the benchmark of the site by functionality.
Target audience
Hairdressers and beauty salon owners in the Czech Republic and Slovakia (90% women)
They are interested in the latest trends in the beauty industry. They are excited about innovations that increase the turnover of their hairdressing business. 20% of them are already working with Brazilian keratin from other brands, so we need to switch them to our product. For the remaining 80%, we need to conduct a brief introduction on the necessity of including this product in their service offerings.
List the nearest competitors:
https://cocochoco.cz/cs/content/4-about-us (more like just a store)
http://brazilkeratin.cz/ (more like just a store)
http://www.amazon-keratin.cz/
Describe the main competitive advantages:
The uniqueness of this product lies in the fact that it is designed for professional use in beauty salons and surpasses available analogs in its properties. It is a 100% original product from Brazil - the homeland of keratin.
What word or phrase will serve as the logo?
PROKERATIN
Should the logo be bilingual or trilingual?
only English.
If the company has a slogan or tagline that needs to be added to the logo, please specify it if available.
In what format do you want to receive the source materials?
jpg and png and vectors
Existing or proposed positioning:
100% original Brazilian keratin for professionals.
Distribution channels and sales geography:
Beauty salons in the Czech Republic and Slovakia
Content, nature of the logo and trademark (functional, psychological, spiritual content that the brand should contain):
100% original Brazilian KERATIN for professionals. (as an option)
The logo is being created for the first time.
