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Company Name: Domino's Pizza

Company Activity: pizza delivery

Description of Product/Service Categories: pizza

Distribution Channels and Sales Geography: Russia

Target Audience Profile: Men and women aged 12-60


Duration of Product Presence in the Market: Global brand since 1960, in Russia since 1998.

Main Competitive Advantages of the Company:

- Fastest delivery in 30 minutes

- Only quality ingredients

- Global leader in delivery


Closest Competitors: Dodo Pizza, Papa John's, Pizza Hut


Product Description for Which Packaging is Being Developed: Tea/Coffee


Is this packaging being created for the first time or is there an existing option?

- For the first time, the existing cup is unbranded (Jilius Meinl)


Formulate the main task of the packaging design: Make the cup a part of the company's image. 


Style in which the packaging should be executed:

Kraft, with no more than 2 colors in the design (black/white/red/blue)

Cap - black


In what format do you want to receive the source material?

Jpeg for visualization + layout in AI

Updates
Update #1

Background color - more important craft

*But layouts with a black/white/red or blue background are also acceptable


The allowable number of colors in the design (additional elements) is still no more than 2 (white/black/red/blue)

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22 June 2018, 12:29
Applications3
DOCX
Бриф на дизайн стаканчиков.docx
2MB