Main task:

The new company UKLID (Czech) = cleaning launches a service (website) for finding cleaning specialists in the Czech Republic.
Product/service description: The mission of UKLID is to become the number one platform/service for solving the problem of finding cleaning specialists. For this service, it is necessary to create a character.

Is the character a real or fictional being (human, animal, mythological or fairy-tale character, or does it need to be invented)?

Most likely a human, but if you can suggest an animal that is associated with cleaning, we will also consider it.

IMPORTANT! We offer services to clients that the clients themselves do not want to perform. In reality, cleaning itself is not associated with something inspiring. "Going into realism" (real cleaners) with style risks losing attractiveness among the target audience. Therefore, we want to create our unique character, which will also be used in advertising to increase service recognition.

Gender and age of the future character?

As an example of direction Mary Poppins. (but if you can suggest an animal that is associated with cleaning, we will also consider it.)

What impression should the brand character convey?

Cleanliness, spring freshness, joy of getting rid of unnecessary worries (peace of mind)

In what style should it be executed?

See attachments.

Color scheme in which the character should be executed:

Since we offer cleaning services, the colors should communicate "cleanliness," freshness, and a spring mood

Should graphic elements be used (does your company or brand have a logo that needs to be used in the design?)

One of the options in combination with the word UKLID365.cz

If there are undesirable elements, please indicate them as well).

It is important not to go too far into fantasy with the character, otherwise we will lose: credibility / realism / reliability.

In what pose should the character be depicted?

The pose should be associated with cleaning an apartment.

Where will it be placed:

• banners
• on the company's own website

  ---

Characters that are liked:

Characters that are disliked:

Soviet Union

In what format do you want to receive the source material?

in the format: jpg and png and vectors

Additional information:

To submit works, a character in one pose is sufficient.

The winner will need to provide the source files of 1+3 other poses with the winning character: ironing, window washing, and carpet cleaning.