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For the furniture store chain "Table and Chair", a design template for a 6x3m billboard needs to be developed for direct product advertising, i.e., advertising a specific product with the old and new promotional prices and the duration of the promotion.


What is unsatisfactory in the existing design:

1.  A large red area, while the logo is not large; the billboard space is used inefficiently.

2. Considering that the price should be large, there is little space left for presenting the product (product photo).

3. The main issue is the overly "dry" rational presentation of information; there is no provision for using emotional text appeals or photos that encourage action (purchase).

 

The design development task consists of 2 parts: 

1. development or creative refinement of the existing billboard template.  The billboard template is a conditionally permanent part that contains the logo, elements of the corporate identity, store addresses, website address. Requirements for the template: 

  • must use corporate colors: red (C:0, M:93, Y:100, K:0), green (C:40, M:0, Y:100, K:0), white.  The green color is supplementary, so it should not dominate the layout (the total green should not exceed 30% of the area occupied by red).
  • the logo - sufficiently large, at least 2m in length. Inversion is allowed (white on red and without a stripe), but not mandatory.
  • Store addresses (one or two addresses; not small, letter height of at least 12 cm; font Century Gothic)

2. Billboard design with the product. 

with the "Nota" armchair or the picnic set STA-1011, photo in .psd at the link: 

https://mega.nz/#F!9VVUBapK!m10IDpd2G1h-Bd6TLiDpAg

  • using the template, develop a billboard design with the product photo attached to the assignment. Using photos of any other furniture taken from the internet is not allowed.
  • The design should be bright, expressive, memorable, not overloaded with details, "catchy", evoking emotions (positive).
  • logo, product, price - the main things that a person looking at this advertisement should be able to see (read) within 5-7 seconds
  • consider the comments on the existing design described above.


If you have a great creative idea but disagree with the price, then send me a message or call, we will discuss

mob. 066-747-0151, 067-680-4243

Irina Cheprasova
Updates
Update #1

Dear contestants,

The competition is open for the development of a design, not just for changing a template.

Advertising messages (slogans) and photos,

that add value to the product in the eyes of the consumer (something like "how comfortable it will be for me/us to work, to rest well, etc., if I have this furniture") and create a desire to buy; 

additional benefits (for example, the chair has a rocking mechanism, the picnic set is foldable and easily fits in the trunk of a car)  - 

all of this relates to the presentation of the product, to part 2 of the task.  

So far, none of the submitted works have implemented all the points of the task.

If you have any questions, feel free to write.

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11 June 2017, 4:50
Applications7