Company name: Ukraine-FishService
Company activity: implementation and promotion of new products
Product/service description: preserves
Target audience profile: from 18
Sales regions: Ukraine, Russia
List of nearest competitors: Santa Bremor, Water World, Meridian ("Fish Market" TM)
Describe the main competitive advantages:
Product description: preserves "herring pieces"
Brand name on the product: SeaLand
Price segment: 15-30 UAH
Duration of product presence in the market: 0
Advantages of our product: price-quality
What are the benefits of purchasing the product? price
Is the packaging being created for the first time or do you have an existing option? first time
List the formats of packaging on which the design concept will subsequently be applied: PE blister size 117 mm by 98 mm
Formulate the main task of the packaging design: visibility on the shelf compared to competitors and consumer loyalty for the future (recognition)
Style in which the packaging should be executed:
minimal visibility of technical information,
maximum emphasis on the appetizing nature of the product, serving options in the first place
Basic colors: warm colors, as an option white background and product in the first place
What information must be included on the front of the packaging?
TM and name "herring pieces"
Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? stock photos or own photos are paid separately
In what format do you want to receive the source material? working file for printing
