Company Name: Domino's Pizza
Company Activity: pizza delivery
Description of Product/Service Categories: pizza
Distribution Channels and Sales Geography: Russia
Target Audience Profile: Men and women aged 12-60
Duration of Product Presence in the Market: Global brand since 1960, in Russia since 1998.
Main Competitive Advantages of the Company:
- Fastest delivery in 30 minutes
- Only quality ingredients
- World leader in delivery
Closest Competitors: Dodo Pizza, Papa John's, Pizza Hut
Product Description for Which Packaging is Being Developed: pizza
Is this packaging being created for the first time or is there an existing version?
There is an existing version that requires changes.
Formulate the main task of the packaging design:
1. Reduce production costs (using a minimal number of colors in the design or a kraft background)
2. Maintain brand recognition and a happy emotion
3. Make the design beautiful and original to stand out among competitors. Show the "strength" of the brand
Style in which the packaging should be executed:
Kraft, with no more than 2 colors in the design (black/white/red/blue)
In what format do you want to receive the source material?
Jpeg for visualization + layout in AI
Non-standard approaches and new ideas are welcome.
