Company "Olimp" is a national producer of cereals located in the Kharkiv region with a wide distribution network covering almost all of Ukraine.
The company's products under the TM Olimp are presented in three main market segments, one of which is -
Segment "Economy". Purchases occur in neighborhood stores, markets, and wholesale bases. The prevailing criterion for choosing the TM is price.
The following products are presented in the segment
CEREALS
- Buckwheat 0.8 kg
- Long-grain rice 0.8 kg
- Round-grain rice 0.8 kg
- Parboiled rice 0.8 kg
- Split peas 0.8 kg
- Millet 0.8 kg
- Winter wheat 0.7 kg
- Spring wheat (Artek) 0.7 kg
- Barley groats 0.7 kg
- Pearl barley 0.8 kg
- Corn grits 0.7 kg
- Semolina 0.7 kg
- Buckwheat flour 0.8 kg
FLAKES
- Oat flakes 0.5 kg
- 5-grain flakes 0.5 kg
As well as pasta products
It is necessary to develop packaging design for this product line. For 1 position using buckwheat as an example. We will discuss the possibility and cost of additional design development for the entire series with the winner of the competition.
Packaging description:
1. Pillow bag (photo attached)
2. Material - transparent film with the possibility of printing
3. The top of the film should have a solid pattern so that bags with different fillings (due to the different density of products) do not look half-empty.
4. Mandatory text and graphic sides: TM Olimp, Series name "Piдненька" (working title - will be changed), Manufacturer information, Product name (large - emphasis), weight, "parent" TM CEREAL PLANET with a short brand description (text of 3-4 sentences, will be provided later), non-GMO label, barcode, manufacturer's website - cereal.com.ua. Verified quality.
5. Part of the bag should remain transparent to allow visibility of the product
6. Good readability/contrast of all information (consider the color of the cereal/flakes as the background)
7. It is preferable to use a minimal number of colors (but not mandatory)
8. If possible, include additional blocks on the packaging: vitamin content, cooking recipe, labels like 100% natural product, etc., "appetizing" picture (for example, a finished dish made from this product).
9. Language - Ukrainian
The emotional perception of the packaging - it should stand out on the shelf and create a desire to pick it up.
Closest competitors: Own supermarket brands, TM Sloboda, TM Sto Pudov, TM Nash Yarmarok, TM Veselka, and others.
Attached are examples of competitor packaging and our packaging from a higher price segment.
