For which product should the packaging be developed? "Universal liquid laundry detergent "PARUS"
Product description for which the packaging is being developed: Household chemicals. Universal liquid laundry detergent (liquid laundry powder).
Company name: LLC «BARA», www.bara.ua
Company's area of activity:
- Production of household chemicals
- Manufacturing of packaging
- Comprehensive packaging services
Company trademarks: «Parus», «White Sails», «EFF», «Fresco»
Essence of the brand (main idea (mission) of the product)?
- Safe household chemicals,
- Consistently high quality, at affordable prices of domestic production.
- Making the world cleaner
- Impeccable cleanliness
Distribution channels and sales geography: Modern and traditional retail. Ukraine, CIS countries, planned export to Europe.
Existing or proposed positioning: This is a high-quality product. Consumer properties are on par with the best offers on the market. Use of the safest ingredients for humans, items, and nature. Best quality at the best price.
Brand name on the packaging: "Liquid laundry detergent PARUS"
Product price segment: Medium, medium +
Duration of the product's presence in the market: New product.
Is the packaging being created for the first time or is there an existing option? New product.
Formulate the main task of the packaging design: The quality of the packaging design corresponds to the high quality of the product.
What images and solutions do you think are unacceptable for use and why? Plagiarism and similarities with competitors
Style in which the packaging design should be executed:
- bright, innovative
- image-oriented, status-oriented
- modern
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Please specify the placement on the packaging.
This product is new, so designers have complete "freedom of creativity". There are no restrictions or requirements! Only creativity, beauty, and the flight of your imagination!
In what format do you want to receive the source material? .ai, .psd, .pdf, .jpg
Please provide any additional information you consider important.
To participate, please submit mock-ups in the form of a doypack. At this stage, we are defining the concept. In the future, the winner will refine the mock-up and provide a ready file for printing. The winner will need to adapt the design for the future product line.
The winner of the tender transfers the rights to use the illustrations on any materials of the client.
