Company Name: Doge Trucking
Company Activity: freight transportation and repair
Product / Service Description: freight transportation and truck repair
Distribution Channels and Sales Geography: USA
Target Audience Profile: ages 18 to 54. Middle class. Mostly men
Do you have a logo, corporate identity? Yes
Is it necessary to use them in the design? Yes
What type of vehicle will the advertisement be on? (please specify make, model, and year) Tesla Cybertruck 2025
Design Item Style:
Purpose of Vehicle Design:
- to create a desire to purchase
- company image — yes
- to evoke emotion — yes
- information, popularization — yes
Preferred Color Palette (if there are corporate or preferred colors, please specify: Pantone, CMYK): yellow, orange, red
Contact Information to be Included on the Vehicle:
- name: DOGE TRUCKING
- phone: +13309998888
- messengers:
- email:
Are there mandatory graphic and text elements to be used? Logo
Will you provide graphic elements in tiff, gif, ai, eps, cdr, jpg, etc. format or do they need to be developed? Logo png
Detailed technical assignment for the design of vinyl wrapping for Tesla Cybertruck.
Contest: Design of vinyl wrapping in the style of PopArt in CartoonBook
Company: DOGE TRUCKING
Format: Full-size graphic design for wrapping
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1. Main Requirements
• The main focus of the design is the advertisement of the DOGE TRUCKING logo.
• The logo should occupy 30% to 60% of the hood and side areas.
• The design should clearly convey that this is a trucking company.
• Fit into the overall style of PopArt in CartoonBook.
• Material and Coating
• Completely matte lamination across the entire surface.
• Do not use glossy elements – the design should be thought out considering the matte texture.
• Main Background and Design Style
• Dark background, but with bright pop-art elements.
• Elements in the style of comics and cartoons with detailed illustrations.
• The design should attract attention, evoke a desire to approach and examine.
• Theme and Visual Elements
• Dynamic and energetic compositions.
• Include elements related to logistics, trucks, roads, freight transportation, technologies.
• Memes can be used:
• “Bitcoin”
• “Doge Dog”
• Meme elements should harmoniously fit into the overall style of PopArt in CartoonBook.
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2. Advertising Information
• Leave free zones in the design for placement of:
• Instagram account
• Facebook page
• TikTok account
• Include the company phone number:
+1 (339) 998-8888
• Information should harmoniously fit into the overall style.
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3. Color Palette
• Contrasting, bright colors on a dark background (yellow, red, blue, purple, neon shades).
• Colors should look good on the metallic body of the Cybertruck.
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4. Visual Effects to Highlight the Logo and Key Elements
• Desaturation of the background – the main object is colorful, the background is muted.
• Sepia effect – warm brownish tones to create accent areas.
• Gradient blur – gradual blurring of the background to focus attention on the logo.
• Use these effects in different variations to find the optimal solution.
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5. Source Formats and Printing Requirements
• File formats for large format printing:
• Vector formats: AI, EPS, PDF, SVG (for scaling accuracy).
• Raster formats: TIFF, PSD, PNG (high resolution, minimum 600 DPI).
• Files must be at a scale of 1:1 or with clearly specified proportions for printing.
• Print readiness:
• Files must be prepared according to large format printing requirements.
• Consider bleed allowances of at least 5-10 mm.
• Layer separation for production convenience.
• Provide the final layout ready for print in full resolution.
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6. Layout of Elements
• Hood: DOGE TRUCKING logo (30% to 60% area) + graphic elements in comic style.
• Sides: Main graphics with illustrations and advertising elements.
• Do not include the roof in the design.
• Advertising information (social media, phone) should organically fit into the overall style.
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7. Additional
• 3D visualization of the wrapping – mandatory requirement.
• The design must be unique, without copying others' works.
• Visually adapt to the geometry of the Tesla Cybertruck body.
• All graphics should look futuristic and attractive.
• Consider that the entire surface will be matte – without glossy elements.
💬 If you have questions – please clarify in the project comments.
