Company Name: Wine Distribution
Company Activity: wine production and distribution
Product/Service Description: wine, alcoholic beverages
Target Audience Profile: Young audience aged 21 to 35 with medium to high income
Sales Regions: Ukraine
List the nearest competitors: competitors' price for similar product $5 in retail with significantly lower quality
Describe the main competitive advantages: mid-price segment, high quality unique blend
Product Description: Sparkling wine of red, white, and rosé color with a pronounced strawberry aroma
Brand Name on the Product: "Markuzzini"
Price Segment: $6.99
Is this the first label being created or do you want to update an existing one? First time
Formulate the main task for the label design: The label or print directly on the bottle should express the presence of strawberry aroma in the wine.
Style in which the packaging should be done: Free
What information must be included on the front of the packaging?
Brand name "Markuzzi", wine names "Fragolino Rosso", "Fragolino Bianco", "Fragolino rosato"
Product of Italy, 750ml, 7.5% Alc
Are there mandatory graphic and text elements to be used (photos, texts, images, drawings)? Yes
In what format do you want to receive the source material? In print
Below I attach competitors, but I do not like their design, they target the low price segment we should stand out in the mid-range through packaging and trendy style
