Purpose of developing the label: for craft author's wine (Participation in competitions, festivals, tastings. In the future, registration and entry into the retail network)
Product description for which the label development is required: A line of craft wines is planned to be released (white, red, rosé, and orange). Each type of wine may have several names, for example: white - Riesling, Chardonnay; red - Cabernet Sauvignon, Merlot, etc.
Company name: Vladimir Simakin
Company's area of activity: Winemaking
Distribution channels and sales geography: Wine festivals, social networks
Target audience portrait: people of middle age from 30-60 years with above-average income
Existing or proposed positioning: a product for connoisseurs of natural exclusive wines.
Closest competitors: Beikush Winery, Vinoman, Biologist, BrothersWine
Main competitive advantages of the company/product: exclusivity, high quality
Brand name on the product: none
Product description for which the label development is needed:
1. Riesling 2021 - white dry,
2. Citronny Magaracha 2021 - white dry,
3. Cabernet Sauvignon 2021 - red dry,
4. Cabernet Rosé 2021 - rosé dry
5. Gurzufsky pink 2021 - rosé dry
Product price segment: mid-price segment
Duration of product presence in the market: at least 12 months in the existing design
Is the label being created for the first time or do you want to update the existing one? (attach an image of the current label) The label is being created for the first time
If the label is being developed for a specific packaging format, specify the label dimensions: standard label for a "Bordeaux" type bottle
Formulate the main task of the label design: The label design should not be overloaded with images and unnecessary information, all inscriptions on the label must be readable, their placement does not matter. All labels should be made in one style, possibly with elements of different color schemes symbolizing the color of the wine. The main requirement: the label must be sellable, attention-grabbing, stand out among competitors, but at the same time evoke trust and not shock.
Style in which the label should be made: at the designer's discretion
Base colors: white, black with colored elements
Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? Year of release (harvest), volume, alcohol, region of origin
In what format do you want to receive the source material? .jpg, as well as source files
Provide any additional information you consider important.
Development of the design for four labels with the names RIESLING white dry 2021, CABERNET SAUVIGNON red dry 2021, CABERNET ROSE rosé dry, RKATSITELI ORANGE orange dry. Presentation of material: label mockups, visualization of labels on bottles (can be in one file)
The second stage (only for the winner of the competition) - development of the design for several more labels in the same style and direction, creation of gift packaging, etc.
To simplify the work, I will provide photo samples of labels in the desired style.
