Task: it is necessary to design wine labels for TM Villa Krym in the "art" style.
More details…
TM Villa Krym exists in the market www.villakrim.ua – here you can see the assortment and get a feel for the spirit of the TM.
We plan to release a VIP line for this TM.
It is planned to have 7 types of wines produced from Italian wine materials.
The idea is to turn the label into a "masterpiece" of painting (7 labels - 7 "masterpieces"), i.e., the label should become a kind of art object, and the line of wines - a gallery that is pleasant and interesting to look at, without irritating the consumer.
The shape of the bottle, the cut of the label, and the size of the cap – must remain the same as in the main line, but the design elements and mood will change.
The design of the new collection should not be overloaded with images, maintain continuity with the main line, but at the same time have clear distinctive features, elements, and style.
Similar directions: drawing with wine, pencil drawing, wet-on-wet watercolor, grisaille, collage, mosaic, monotype, ink, printmaking, or a mix of these styles.
All inscriptions on the labels must be readable. Their placement should preferably remain the same as in the original files.
The initial stage - development of the design for two labels with the names Pinot Grigio white dry and Syrah red dry.
The second stage (only for the winner of the competition) - develops the design for another 5 labels in the same style and direction as presented in the first stage.
Format for submission of materials: label mockups, visualization of the label on the TM Villa Krym bottle (white + red wine in one file).
