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Purpose of developing the label: A new product requires the development of two labels under one concept (so that both products look cohesive) under the brand "Izobiliti", the logo remains unchanged, images are presented in two color solutions (for dark and light backgrounds)


Product description for which the label is required: These sauces of reddish hue represent a mixture of peppers (chili, sweet), a photo of the bottle with the product will be provided via the link.


Distribution channels and sales geography: ATB-market supermarket chain


Existing or proposed positioning: It should be noted that the product will have the names Sweet Chili Гострий and Sweet Chili Лагідний (the names and volume of 200 ml must be readable, the volume (units of measurement in Latin letters is mandatory)


Closest competitors: In this supermarket chain, competitors are not represented


Brand name on the product: TM "Izobiliti"


Product price segment: Premium 


Duration of the product's presence in the market: New item in the company's assortment 


Is the label being created for the first time or do you want to update an existing one? For the first time in existing sizes and shape.


If the label is being developed for a specific packaging format, please specify the label dimensions: 154х51 (source file in the attachment)


Formulate the main task of the label design: The label should look expensive, possibly using gold embossing

 

Style in which the label should be executed: At the designer's discretion


Base colors: Corresponds to premium design


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)? No


In what format do you want to receive the source material? .ai, .cdr, images separately, fonts separately, two source files with texts in curves for printing and with the possibility of editing.


The text part of the label does not matter, please focus your efforts and attention specifically on the designs.

The height of the cap with the skirt is similar to that on the bottle, do not tie to the color of the cap. You will also find a photo of the existing product on supermarket shelves (soy sauce) in the folder; new products will be in the same bottle.

For any questions, please write in discussions or personal messages, whichever is convenient.

Good luck to everyone, talented designers, and happy upcoming holidays!


Link to source files:

https://drive.google.com/drive/folders/1zOW3vYfkdg73ZUL6hv0xjf7mzd8KfKO_?usp=sharing
Updates
Update #1

Hello, Designers!

In the folder on Google Drive, we added an example of Chili sauce, how the finished sauce will look, we will later add a photo of our sauce.

The bottle in which it will be exactly like in the photo of Teriyaki  

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13 May 2020, 14:50
Update #2

Good morning, Designers, we already see the work and would like to make some adjustments, we added our existing bottle and the view of the sauce, so that you display the label exactly on our bottle and simulate as if this very Chili is poured into the bottle, so the design looks more illustrative.

And the use of our logo is mandatory, please.

Wishing everyone success!

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14 May 2020, 9:15
Update #3

Designers, please pay attention, in Google Drive there are photos of the sauce bottle, overlay these labels on it 

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14 May 2020, 14:43
Update #4

Designs on the bottle with black sauce will be rejected because our sauce is red, plus do not get attached to the cap, it can be any color

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15 May 2020, 12:51