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The main task of the character development contest:

Development of a branded 2D character for the brand SIMIA (brand image).  We envision the character as a humanoid monkey with a smartphone in a cap. A friendly, socially active primate. The character should become a symbol of the brand. 


For reference: SIMIA — is a digital product, a P2P streaming system and group calls on the blockchain with built-in monetization.  You can find the logo and brand identity here. 


Is the character real or fictional (human, animal, mythological or fairy-tale character, or does it need to be invented)? This is a humanoid monkey in a cap with a smartphone in hand.


In what style should it be executed?  in the colors of the brand identity 


You can find the logo and brand identity here. 


What is the gender and age of the future character? Age - 18-35, Gender - unisex


Specify the items, clothing (uniform), details, objects that you would like to see with the character:

Smartphone in hand. Cap on head (headwear - cap on the character).


In what pose should the character be depicted?

The contest winner creates an image of the character in several positions. Different emotions may be expressed.

1. Character standing

2. Character sitting

3. Character lying down


What impression should the character's image convey? We envision the brand character as a friendly, socially active primate.


Where will the character be placed: 

  • on the logo
  • in the app
  • on business cards
  • on letterheads
  • on banners
  • in the Facebook timeline header
  • on the official website
  • in presentations
  • on t-shirts
  • on jackets
  • on caps
  • on pens


Does your company have a logo or corporate identity? There is a logo and brand identity. You can find them here. 


Should it be used in the design? The brand identity should be used in the design. When developing the character, consider the logo.


The color scheme in which the character should be executed: Specified here. 


In what format do you want to receive the source material? In vector format.


We wish you inspiration and good luck!) We look forward to your works!))