Development of a corporate identity for the manufacturer of premium acoustic cabinets Silentbox

Hello everyone. We want to update our corporate identity, which we have had for about 3-4 years. The task is to make everything more professional. AI generation can be used, we even recommend it. Why we made a competition instead of a project. Because we are looking for ideas and new concepts to convey our main message "quality and premium sound insulation" that needs to be reflected visually. That is, to come up with some backgrounds, patterns, geometry, textures that will describe our product and create a sense of premium quality.

The goal is to make our visual stronger.

It is important to stay within our main color purple. We would not like to deviate from it, but if you have well-argued ideas for other colors, we can consider them.

Attached:

- logo in good quality

- color codes that we are currently using

- presentation https://docs.google.com/presentation/d/1bfzxno27NhDFKa8Xx9xh6xTHqQy3ZEfEw5wx9yjKS7o/edit?slide=id.p1#slide=id.p1

- photos of main products can be taken from our website

And below is the completed questionnaire from Freelancehunt

Company name: Silentbox https://silent-box.com

Company's area of activity: Production of premium acoustic office booths and soundproof solutions for business

Description of product/service categories: Acoustic office boxes, soundproof booths for meetings, personal work capsules, solutions for open space offices. Premium segment with a focus on design, acoustics, and functionality.

Distribution channels and sales geography: Direct B2B sales and dealer network in 25 countries. Main markets: Europe (Germany, Poland, Czech Republic, Spain, etc.), international corporations. 100% production in Ukraine with export.

Target audience portrait:

• Decision-makers in large corporations (C-level, office managers, buyers)
• Architects and interior designers
• Developers of premium commercial real estate
• Fortune 500 companies, international corporations

Existing or proposed positioning: Premium acoustic solutions of European quality with Ukrainian production. A combination of innovative design, excellent acoustics, and reliability for demanding international clients.

Closest competitors: https://framery.com/ (Finland), https://hushoffice.com/(Poland), https://www.mute-labs.com/ (Germany), https://loopphonebooths.com/(Italy), https://www.persybooths.com/, https://meavo.com/

Key competitive advantages of the company:

• Production to EU standards at a competitive price
• Flexible customization to client requests
• Proven quality (clients: BASF, Siemens Energy, L'Oréal, Porsche, Mars, PwC, UN)
• Fast logistics across Europe
• Sustainable production

Is the existing logo used in a two-, three-language version? Yes, Latin script (English) is used as the main one. Adaptation for local markets (Spanish, Polish, Czech, German) is possible.

When developing the corporate identity, should the basic colors of the logo be used or can the color palette be expanded? The color palette can be expanded while maintaining the basic colors of the logo.

What image of the company should be conveyed through the corporate identity?

• premium sound insulation
• modernity, innovation
• technological and attention to detail

What media should the corporate identity be developed for?

• business card (corporate)
• email letter
• commercial proposal and price list
• modular grid for print and outdoor advertising
• product catalog
• sticker for the booth

In what format do you want to receive the source material?

Brand book in PDF with mini guidelines for use.

Provide any additional information that you consider important: The corporate identity should work at both the international level (exhibitions, presentations for Fortune 500) and in the digital environment (website, social networks, email newsletters). Adaptability to different formats and media is important. The style should emphasize the premium quality of the product.