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Company Name: Medical Centre by Dr.Yurin


Company Activity: Medical (dentistry)


Description of Product/Service Categories: Full range of dental services.


Distribution Channels and Sales Geography: Social networks/word of mouth. Kyiv.


Target Audience Profile: Above average.


Existing or Proposed Positioning: Above average.


Closest Competitors: AVERIN clinic/ KAMINSKYI clinic.


Main Competitive Advantages of the Company:


Is the existing logo used in a two- or three-language version? (specify languages) no


If the company has a slogan or tagline that needs to be added to the logo? "by Dr.Yurin"


When developing the corporate identity, should the basic colors of the logo be used or can the color scheme be expanded? yes


What image of the company should be conveyed through the corporate identity? 

  • strength, stability of the company
  • some conservatism
  • solidity, respectability,
  • elitism
  • synthesis, alliance of companies, coalition
  • evolution, development, ascent
  • dynamics, forward movement, drive
  • modernity, innovation
  • other (specify)


For which media should the corporate identity be developed? 

  • business card (corporate)
  • letterhead
  • euro envelope (DL)
  • folder
  • PowerPoint presentation templates (title page, slide template)
  • modular grid for print and outdoor advertising
  • badge
  • pass
  • notepad
  • pen / pencil
  • desktop flag
  • ashtray
  • lighter
  • mug / glass
  • other (specify)


In what format do you want to receive the source material? png/ai/eps/psd


Provide any additional information you consider important.

Good day!
The attached files already contain the logo I use.
The purpose of contacting you is the planned expansion of the medical center (dentistry). I have encountered a limitation and misunderstanding from my guests regarding the main focus of the clinic - dentistry. There is a lack of a bright emphasis that this is indeed dentistry. Many people ask to examine the heart, etc...
So, what is required from you:

1) Preserve the integrity, brand style, and uniqueness of the original logo. There are several reasons for this. The main one is the statutory documents of the clinic specifically with this name. Medical Centre by Dr.Yurin, Медицинский центр доктора Юрина, Медичний центр доктора Юріна.

2) Add two directions to the logo: general dentistry and oral hygiene (Dental Care, for example). Since we plan to divide the business into these two directions in the future.

3) Keep the preposition "by Dr. Yurin." It should be featured as the main emphasis in the logo.
Thank you for your work