Company Name: myWhy
Company Activity: Publishing
Description of Product/Service Categories: Children's literature and electronic toys
Distribution Channels and Sales Geography: Online through the company's own website, which will be based on your work, and Offline (bookstores, etc.)
Target Audience Profile: Parents, mothers aged 25-35. Children aged 3 to 8 years.
Existing or Proposed Positioning: Teaching children through play
Main Competitive Advantages of the Company: Unique content and products
If the company has a slogan or tagline that needs to be added to the logo? Children are our future
When developing the corporate identity, should the basic colors of the logo be used or can the color scheme be expanded? Can be expanded based on the logo style
What image of the company should be conveyed through the corporate identity?
- evolution, development, ascent
- modernity, innovation
- children, joy, happiness
What media should the corporate identity be developed for?
- Style guide
- Corporate colors
- Logo mark (horizontal positive, horizontal negative, vertical positive, vertical negative; the same with the slogan)
- Corporate fonts (Cyrillic + Latin)
- Color solutions
- Color palette for marketing materials
- Marketing materials
- Layout
- Prohibited transformations of use
- email signature
- PowerPoint presentation templates (title page, slide template)
- Outdoor advertising
- Printed products
- modular grid for print and outdoor advertising
- Promotional products
- notepad
- pen / pencil
- table flag
- mug / glass
- children's bracelet
- balloon
- Forms
- Business cards
- Badges
- Envelopes
- Folder
- POS
In what format do you want to receive the source material?
PDF, EPS, and all related (TTF, AI, etc.)
Provide any additional information you consider important.
The brand should be easily recognizable, in a minimalist style, but without compromising practicality.
Practicality comes first, then simplicity. Everything should be easy, but with bright accents.
It is important to stand out from many other companies.
