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Company Name: KNZS


Product/Service Description: Hotel, restaurant, SPA, Bathhouse, karaoke


Target Audience Profile: Young men and women, Family recreation


List of nearest competitors: Admiral Club, Shishkin, Guest Courtyard


Describe the main competitive advantages:  Large territory, Family-friendly recreation, delicious Italian cuisine,  Pleasant atmosphere


Specify the full name that should be in the logo: KNZS


Should the logo be bilingual or trilingual? no


If the company has a slogan or status line that needs to be added to the logo?

Hotel-restaurant, SPA complex

What elements should the logo consist of? (remove unnecessary items)

  • Only the corporate writing
  • Corporate writing and graphic element


Type of presentation: 

  • Simplicity, conciseness


What image of the company should be conveyed through the corporate style?

  • solidity, respectability,
  • elitism;


Basic colors:

Red, White, Black


What corporate style carriers need to be developed?

  • Business card
    • corporate
  • Letterhead
  • Envelope
    • euro (DL)
  • Folder
  • PowerPoint presentation templates
  • Modular grid for print and outdoor advertising
  • Badge
  • Notebook
  • Pen/pencil
  • Desk flag
  • Menu
  • Bag


Is a corporate style guide necessary, and if so, what type?

  • Brand book (description of marketing strategy + description of visual communications and standards for working with them using various carriers)
Updates
Update #1

Logo on the FB page:

https://www.facebook.com/KNZSPARK/?fref=ts

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29 October 2017, 0:40
Update #2

The competition has been extended for another two days! 

Who hasn't submitted their work yet!

Submit your options!

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4 November 2017, 10:01