Company Name: GENIE
Company Activity: Communication services connecting tutors with their students
Description of Product/Service Categories: Convenient mechanism for scheduling lessons with tutors
Distribution Channels and Sales Geography: Application, Website, Facebook
Target Audience Profile:
1. Tutors (School, university, club teachers)
2. Students
3. School students (from 10-12 years old until graduation)
4. Parents
Existing or Proposed Positioning:
Closest Competitors:
https://www.tutoronline.ru/
https://repetit.ru/
https://profi.ru/
What elements should the logo consist of?
- only original brand writing
- only a graphic element
- brand writing and a graphic element
What word or phrase will be used in the logo?
GENIE
Should the logo be bilingual or trilingual?
No
If the company has a slogan or tagline that needs to be added to the logo?
Not yet
What should be depicted in the logo?
A genie, like the ones from bottles. It could be just text without an image, or somehow combine the text with an image that looks like a vapor trail... At the designer's discretion
Several logo options are welcome.
What visual images reflect the essence of your brand?
An airy creature without legs.
What type of logo do you think is preferable for creating the desired brand image?
An image of a genie - face, hands, and minimalism of the logo are also important.
What feelings should the visual design evoke in the consumer?
Smile, joy, accessibility, approachability, convenience.
What style of graphic design for the logo do you think is preferable for creating the desired image?
Is the logo being created for the first time or has it existed before and is currently being redesigned (rebranding)? (if rebranding, add an image of the current logo)
Being created for the first time.
Indicate if it is necessary to maintain continuity of the logo (the new logo retains features of the old one).
Are there basic colors or a preferred color palette?
Blue, red, yellow
What should the logo be like?
- simple, concise
- minimalistic
- dynamic
- modern
- child-friendly (one of the applications will be for children, the others for adults, this is important to consider)
- abstract
Are there any undesirable elements for use in the logo?
Monochrome tones (e.g., gray-white) are unacceptable
What image of the company should be conveyed through the corporate identity?
- evolution, development, ascent
- dynamics, moving forward
- modernity, innovation
For which media should the corporate identity be developed?
- applications
- website
- social networks
- landing page
- business card (corporate)
- PowerPoint presentation templates (title page, slide template)
- modular grid for print and outdoor advertising
- notebook
- mug / cup
In what format do you want to receive the source material?
It is important for me that the work is done in FIGMA.com
Although for the brand book this is less critical, other programs can also be used. But in the future, the application design will be done in Figma.
Provide any additional information you consider important.
In the brand book, it is also important to specify the exact colors, shades.
Also, create a graphic language for icons, here is an example from another project:
https://drive.google.com/file/d/1N9n3L18kU2bslQYaswzTg-hevbGgmBrU/view?usp=sharing
