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Purpose of developing the label:  CONCEPT  Label for craft wine 


Product description for which the label is required:  Dry white or red wines. The grape varieties do not matter in this case (Any Pinot Noir,  Merlot,  Chardonnay, etc. can be specified).


Company name:  BIOLOGIST  biologist.com.ua


Company's line of business:  production of craft wines in small quantities


Product / service categories description:  wine that makes you remember its magnificent taste for a lifetime ...


Distribution channels and sales geography:  only restaurants or individuals online


Target audience portrait:  passionate lovers of Ukrainian craft wine 


Existing or proposed positioning:  biologist.com.ua


Closest competitors:  beykush winery,  Kolonist


Main competitive advantages of the company / product: organic, unfiltered wine 


Brand name on the product:  BIOLOGIST craft winery


Product price segment:  300-600 UAH / bottle 


Duration of product presence in the market:  1 year


Advantages of your product:  already written


What benefits come from purchasing the product?  silly question 


Is the label being created for the first time or do you want to update an existing one? (attach an image of the current label)   this is the third release of the label  (previous labels are visible on the website)


If the label is being developed for a specific packaging format, specify the label dimensions:  100 mm by 100 mm


If a label template is being developed, list the label formats to which the design concept will subsequently apply:  does not matter


Formulate the main task of the label design:  create an emotional (not banal) label. You can take examples of labels from  NATURE WINE as a basis. It should be an artistic drawing

Style in which the label should be executed:  in a natural style/close to nature or with a sense of humor  


Basic colors:  does not matter 


Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings)?  It is mandatory to use the name of the Biologist logo (an image is available on the website)


In what format do you want to receive the source material?  in jpg format, so that our in-house designer can finalize the texts according to DSTU  


Provide any additional information you consider important.  

I recommend participants to Google examples of NATURE wine labels and study global experience to start. A very UNORDINARY creative label is needed, so that it would not be embarrassing to present Ukrainian wine in the style of NATURE WINE.
Updates
Update #1

Good evening everyone, thank you for your participation and interest in the competition. I want to add a new option for creative participants  - HIPSTER CONCEPT (from the free interpretation :))

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23 March 2021, 20:57