Development of a creative plot for a Billboard

Company Name:  Brain

Company Activity: Computers  and gadgets

Product/Service Description: 

Main product groups: laptops, mobile phones, televisions, components \ computers, routers, monitors, headphones, mice \ keyboards, speakers.

Services: phone film application, PC assembly, multimedia program installation, cartridge refilling, Windows \ antivirus installation, laptop maintenance, component replacement, PC diagnostics.

Distribution Channels and Sales Geography:

sales channels retail trade, city of Kherson and Kherson region.

Target Audience Profile:  

geeks,  gamers, system administrators, baby boomer generation, poorly informed buyers with average income locally present near the store

Existing or Proposed Positioning:

The company uses the archetype  «Caring Joker» and is not afraid to tell the truth. Cheerful, energetic, impulsive – he stands against established rules and norms. The main desire of jokers is to live in the present, getting the most pleasure from it. The joker's goal is to have a great time and entertain the surrounding world. The greatest fear is the lack of events and bright impressions, being «not alive».

«Caring»

The main desire for the caring one is to protect everyone from possible threats. His qualities are altruism, compassion, generosity. The goal of the caring one is to help and do good for others. They are created to care for and empathize with their audience. The greatest fear is the manifestation of selfishness and ingratitude.

Positioning:

Professionals in IT solutions / Solving customer problems related to the purchase of IT products

Monetization of the benefits that customers receive in our network stores

High level of customer orientation in service and communication with the client

People who use modern technologies or just want to start using them, Brain is the place where the customer gets a wide selection of IT products and gadgets, advanced services, professional level of service, and modern purchasing technologies. Brain understands everyone, so it easily adapts to the geek who wants to talk in slang and is happy to listen to any questions from a beginner so that he does not hesitate to ask them

Closest Competitors:

MOYO, Eldorado

Main competitive advantages of the company:

• Narrow specialization in the IT segment (components and finished devices)
• Regional organizational structure of the company (local presence of warehouses and service centers)
• Own production and advanced IT services in the company
• Own product import and private label TM Vinga

Promoted Object (company, product category, product, service), its characteristics:

Promotion of the company Brain

Competitive Advantages (advertised properties / characteristics) of the promoted object: 

high loyalty among a narrow group of IT product consumers

improved sales conditions for IT products and related services

What should be depicted on the billboard, in what style should it be executed?

Several options we are considering:

3D banner  2)  pin-up style.  3) style according to Brain's guidelines 4) Your option

Should there be any time limitations on the billboard (promotion)?

This billboard will be placed for at least six months, so we do not plan any promotions or limitations. 

Do you have a corporate style, logo?

Yes.

Will you provide graphic elements (logo, corporate style elements) in tiff, gif, ai, eps, cdr, jpg, etc. format or do they need to be developed?

Yes

Where will the billboard be placed (adjacency of objects)?

The carrier is visible from the highway that the population of suburban settlements travels to Kherson. Geographically, we are the first store for them in our market segment. An increase in traffic is expected during the resort season, as this is the main route to the Black Sea coast.

Additional Information:

- Current location of the board - http://prntscr.com/k38emd

- Mini GuideLine of the company - view here.

- Example of advertising - view here.

- Concept Likes - view here.