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The task is to develop a logo and select matching neutral colors that we will use as brand colors, which we will also use in advertising banners and post on social media.

Company Name
Ogomart
ogo - oho;
mart (translated from English) - store, market, shopping center.

Company Activity:  

Online retail sales of goods in small quantities/wholesale

Description of product/service categories:  

Various household and consumer goods for both home and entertainment, kitchen appliances, small household appliances, fishing and leisure accessories, etc.

Distribution channels and sales geography:  

FB, Instagram, TikTok, Google Ads
Geo — Ukraine, Kazakhstan, Uzbekistan

Target Audience Profile:  

Target Audience Profile:
Ages 18 to 55
People who love discounts, promotions, sales
People who are prone to impulse buying, emotional, and open to offers.


Existing or proposed positioning:  

Satisfying all customer needs in one order, allowing the selection of absolutely different products by category and purpose, products are mainly sold in bundles with others, we create advantageous offers in sets for the customer.
A store of diverse household goods that you won't find in everyday life in offline stores.
Products are suitable for all categories of people with different incomes, for all ages and professions.

Closest competitors:  

None

Main competitive advantages of the company:

  • Price = quality 
  • Low prices (sometimes even lower than on Prom and OLX)
  • Fast shipping - same day
  • Payment only by cash on delivery without prepayment
  • Working around the clock, orders and consultations can be made even at 00:00 midnight
  • If a customer buys several products, subsequent ones come with larger discounts


What elements should the logo consist of?

  • We are ready to experiment, there are no restrictions. Therefore, we expect to see as many options as possible; note that we want the logo to be memorable and easily noticeable in the mobile version.


Are there basic colors or a preferred color scheme?  

No, there are no basic colors. They also need to be chosen; the logo should match the brand colors that will be selected in this competition. 

Our wish regarding colors is as follows - since we have a completely different and wide audience, these should be some neutral colors. 


What media should the corporate identity be developed for?

  • Flyer
  • Logo in different sizes, as well as sizes of logos and covers for social media
  • Favicon for the website
  • Brochure
  • Insert with QR code
  • Header and footer for template landing menus