Development of a logo for the Arab market

Company Name:

Vladimir-Volyn Poultry Factory

Company Activity:

Production of chilled and frozen chicken meat, including whole carcasses, parts, and by-products, including Halal. Literally translated from Arabic, "Halal" means "permissible." In a broader sense, this concept denotes purity. In everyday life, Muslims are guided by it in all life situations: in choosing sources of income, in dressing, in communication with loved ones, and in nutrition. For Muslims, "Halal" is a kind of quality mark. A brand that confirms that products are produced in accordance with Muslim traditions.

Product/Service Description:

Packaged chicken meat: whole carcasses and parts of broiler chickens, frozen.

Target Audience Portrait:

A young, caring mother, housewife, sweet and kind, who loves to cook.

Consumers of chicken products, the population of countries where our products are allowed for export, taking into account the peculiarities of mentality, but considering that the products can be Halal. Primarily women, aged 21 to 45, married with children, with average income, active, sociable.

We target families with children. Parents, most often mothers, care about the health of their family, preferring to buy only "healthy," beneficial, and natural products (in Muslim countries, only Halal), rich in vitamins, grown in an ecologically clean region. The main requirement: the meat must be safe for children, non-allergenic. Good parents care about their children's health. Purchases are mainly made by women or couples, but the decision is made by the woman. They prefer natural products. The woman, housewife, is fully supported by her husband.

List the nearest competitors:

Describe the main competitive advantages:

Our chicken is 100% natural, safe, juicy, delicious chicken meat, raised in rural areas in an ecologically clean region, on natural feed, slaughtered in accordance with Islamic traditions.

We offer a positive emotion – the pleasure of cooking and consuming real chicken meat, allowing our consumer to experience the natural meat flavor, both after boiling and frying.

What word or phrase will serve as the logo?

Delika - an author's neologism formed from two words: Delicious - very tasty and Katakut - chicken, chick. That is, "Very tasty chicken."

Should the logo be bilingual or trilingual?

bilingual (Latin and Arabic) داليكا

If the company has a slogan or tagline that needs to be added to the logo, please specify it.

الدجاجة لذيذ

In what format do you want to receive the source materials?

vector source

Existing or proposed positioning:

very tasty chicken, 100% natural, safe, juicy, raised in rural areas in an ecologically clean region, on natural feed, slaughtered in accordance with Islamic traditions for the whole family.

Distribution channels and sales geography:

export: Muslim countries (Egypt, UAE, Syria, Iran, Iraq, Saudi Arabia, Azerbaijan, Uzbekistan, Turkmenistan)

Associative characteristics most suitable for the logo:

The logo - creative: font (name) + image - a holistic and inseparable combined composition, consisting of a stylized image of a chicken/chick, corresponding to the character and mood of the brand, and the name, executed in an original Latin font. The font should be soft, with rounded shapes, complementing the color used in the image and the style of the chicken's image. The logo can use analogs of the 1st group of fonts - Anja Eliane, Oduda, Vogue Cyr or the 2nd group of fonts - You2013, AllodsWest, as they reflect, in our opinion, the positioning.

No more than 3 colors are allowed in the logo, one of which must be white, while the color combination should correspond to tastiness. The stylized image of the chick should have a crest or just a crest. The image of the chick – creativity, culinary art, colors.

In the name, we have embedded the following ideas:

• Optimism, friendliness,
• Natural taste of chicken meat,
• Love for everything natural, real, honest, especially when it comes to children
• Love for cooking, creativity, and self-expression in the kitchen
• Tendency towards simple solutions and recipes

Basic colors:

juiciness, tastiness (shades of red, yellow), basic - red, yellow

Are there any undesirable elements, if so, please specify them? logos using these elements will not be considered:

• Do not use classic chicken attributes: photographs of chickens, stylization of a chicken as a housewife, parts of chickens, whole finished chickens, eggs, roosters, original images of animated characters - "pokemon," "angry birds," etc.
• geometric shapes with sharp and straight angles, even if slightly rounded
• dark and gloomy tones and images / dandelions, money, dark colors, organic, eco, bio, there should be no use of circles, flags, standard graphic elements (e.g., ribbons, seals, etc.)
• Ukrainian traditional motifs, embroidery, attributes (flag, coats of arms)
• 
  

What logo (and/or trademark) do you consider successful in this category of goods or services, and why?

Qualiko, Seara, DOUX, TANMIAH, Tazij, Tyson

Is the logo being created for the first time or has it existed before and is now being recreated?

Being recreated